Brand + Commerce Manager

Burn Boot Camp Culture

Burn Boot Camp is one of the fastest-growing fitness franchises in the nation and has experienced rapid growth since its founding in 2015. We move like our members — with purpose and fast-paced. We aim to inspire, empower, and transform lives through community-based fitness.

Position Overview

The Brand Commerce Manager is responsible for the look, feel, and creative execution of Burn Boot Camp’s retail presence across all channels — wholesale, e-commerce, and marketing. This person owns photoshoots, content creation, and the day-to-day visual experience of our product platforms, and serves as the primary creative source that feeds the Performance Campaign Manager, Products & Services with on-brand, launch-ready retail assets.

This is a mid-level role requiring both creative vision and digital fluency. We need someone who has a strong aesthetic eye, understands how product content drives conversion, and can manage multiple creative workstreams simultaneously without losing quality or consistency. They bring creative conviction and digital awareness in equal measure. This person can walk into a photoshoot and own the room and prep assets for handoff after the photoshoot. They operate with independence and initiative — bringing ideas to the Director. If you're waiting to be assigned tasks, this is not the role for you.

Accountability

• Wholesale and e-commerce platform look and feel
• Photoshoot ownership and creative direction
• Marketing asset production for both activewear and nutrition, executed against marketing-defined briefs
• Marketing team day-to-day partnership
• Asset handoff to the Performance Campaign Manager, meeting agreed-upon deadlines, specs, and formats
• All Collection Go-Live, Promotion, and Sell-down execution on platforms

Roles and Responsibilities:

Platform Visual Experience

• Own the visual presentation of all retail products across B2B and B2C platforms, ensuring consistent brand standards, quality imagery, and an elevated shopping experience.
• Audit platform content regularly and proactively identify opportunities to improve product photography, copy, layout, and merchandising.
• Manage all product content for accuracy, completeness, and brand alignment across every channel.
• Partner with the Retail Operations Coordinator to ensure product data accuracy supports the visual presentation layer.

Photoshoot and Creative Direction

• Lead all retail photoshoots from pre-production through delivery — including shot lists, styling, talent coordination, location or studio logistics, and post-production review.
• Develop creative briefs that translate the department’s seasonal assortment and brand direction into compelling visual stories.
• Collaborate with the marketing team on shoot integration opportunities that serve both product and campaign needs.
• Maintain a photoshoot calendar and proactively manage timelines to ensure assets are available before launching.

Marketing Assets and Content Creation

• Create activewear and nutrition marketing assets — email graphics, social content, promotional materials, and event-specific assets — under the Director of Retail’s oversight and in compliance with brand standards set by the marketing team.
• Supply the Performance Campaign Manager, Products & Services with retail creative inputs for campaign execution, acting as the retail department’s embedded creative resource — without taking on campaign strategy, media buying, or performance reporting, which remain owned by the Performance Campaign Manager.
• Ensure all assets are on-brand, deadline-driven, and sized appropriately for each channel and platform.
• Develop and maintain a content library that is organized, accessible, and current.

Asset Handoff to Marketing

• Deliver finished activewear assets to the Performance Campaign Manager at least 10 business days before a campaign’s planned launch date, or per the timeline set on the shared master calendar.
• Deliver assets in the file formats, dimensions, and naming conventions specified by the Performance Campaign Manager for each channel (paid social, paid search, CRM, web, in-gym), and store final files in the shared content library at handoff.
• Apply UTM tagging and naming standards provided by the Performance Campaign Manager before handoff; do not generate independent tracking parameters.
• Flag any missed handoff deadline to the Director of Retail and the Performance Campaign Manager as soon as a delay is known, with a revised delivery date.

E-Commerce Platform Strategy

• Own the visual quality and content accuracy of activewear listings, working from the assortment and seasonal calendar set by the Director and VP of Fitness.
• Manage on-demand product launches and e-commerce drops, coordinating logistics with the Retail Operations Coordinator.
• Supply launch assets and product data to the Performance Campaign Manager in advance of go-live; e-commerce traffic, conversion, AOV, and platform performance metrics are owned and reported by the Performance Campaign Manager, not this role.
• Execute the visual and creative side of promotions and markdowns on e-commerce and wholesale platforms, ensuring accuracy and visual quality.

Qualifications and Experience

• 3–5 years of experience in content creation, brand marketing, e-commerce merchandising, or a related creative/digital role.
• Strong creative portfolio demonstrating product photography direction, visual merchandising, or brand content across digital channels.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) or equivalent design tools.
• Experience working with e-commerce platforms (Shopify preferred) and understanding of how content decisions impact conversion.
• Ability to lead photoshoots from concept to delivery, including briefing, logistics, and post-production oversight.
• Strong project management skills with the ability to manage multiple creative workstreams under deadline.
• Collaborative communicator who can work effectively with the marketing team while representing Activewear’s interests.
• Background in activewear, fitness, or lifestyle brands a strong plus.
• Bachelor’s degree in marketing, visual communications, fashion, or related field preferred.