Sr. Manager, Field Marketing, Burger King, LAC Central

Ready to make your next big professional move? Join us on our journey to achieve our big dream of building the most loved restaurant brands in the world.

Restaurant Brands International Inc. is one of the world's largest quick service restaurant companies with nearly $45 billion in annual system-wide sales and over 32,000 restaurants in more than 120 countries and territories.

RBI owns four of the world's most prominent and iconic quick service restaurant brands – TIM HORTONS®, BURGER KING®, POPEYES®, and FIREHOUSE SUBS®. These independently operated brands have been serving their respective guests, franchisees and communities for decades. Through its Restaurant Brands for Good framework, RBI is improving sustainable outcomes related to its food, the planet, and people and communities.

RBI is committed to growing the TIM HORTONS®, BURGER KING®, POPEYES® and FIREHOUSE SUBS® brands by leveraging their respective core values, employee and franchisee relationships, and long track records of community support. Each brand benefits from the global scale and shared best practices that come from ownership by Restaurant Brands International Inc.

The Sr. Manager, Field Marketing is essential to fostering community engagement, enhancing brand presence, and driving sales in key Designated Market Areas (DMAs). The Sr. Manager will collaborate closely with franchisees to align local initiatives with national brand objectives, providing strategic guidance and support to optimize market share and strengthen local brand love.

Responsibilities

• Team Leadership & Strategy Development:
• Lead and manage a team of Field Marketing Managers, centralizing local marketing efforts to ensure cohesive strategies.
• Develop and implement marketing plans that drive traffic and sales growth in targeted DMAs.
• Cultivate community engagement initiatives and foster brand loyalty through innovative local campaigns.
• Campaign Execution & Process Management:
• Implement process-oriented approaches and enforce timelines for efficient campaign execution.
• Collaborate cross-functionally with field operations, marketing, and other departments to achieve shared objectives.
• Oversee media planning, CRM systems, and digital marketing platforms, leveraging these tools to enhance local campaigns.
• Franchisee Collaboration & Business Reviews:
• Conduct business reviews with franchisees to assess performance, identify gaps, and develop localized marketing plans that align with national strategies.
• Provide guidance to franchisees on implementing local marketing initiatives effectively, supporting alignment with brand objectives.
• Serve as a trusted advisor to franchisees on local marketing matters, building strong relationships to drive execution.
• Market Analysis & Strategy Adjustment:
• Analyze market trends and competitor activities to identify emerging opportunities and potential risks.
• Monitor and evaluate local marketing efforts, making data-driven adjustments to optimize campaign performance.
• Use insights from business reviews to continuously refine strategies, ensuring alignment with brand goals.
  

Qualifications

• Education: Bachelor’s degree in Business Administration, Marketing, or related field.
• Experience:
• 5 years of experience in marketing, with a strong background in team leadership.
• Experience in media planning, buying, and optimization is preferred.
• Technical Skills:
• Proficiency in analytics and creative problem-solving.
• Strong project management skills with high attention to detail.
• Soft Skills:
• Excellent written and verbal communication skills, with the ability to convey key messages effectively.
• Strong interpersonal and teamwork skills, able to influence without authority.
• Resilient and adaptable, capable of thriving in a fast-paced, high-pressure environment
  

#BurgerKing

Benefits at all of our global offices are focused on physical, mental and financial wellness. We offer unique and progressive benefits, including a comprehensive global paid parental leave program that supports employees as they expand their families, free telemedicine and mental wellness support.

Restaurant Brands International and all of its affiliated companies (collectively, RBI) are equal opportunity and affirmative action employers that do not discriminate on the basis of race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or veteran status, or any other characteristic protected by local, state, provincial or federal laws, rules, or regulations. RBI's policy applies to all terms and conditions of employment. Accommodation is available for applicants with disabilities upon request.