Senior Manager, User Acquisition

At Bumble, we’re building the Love Company — a place where healthy, equitable relationships and friendships can start (and keep growing). The Growth Ads team helps bring that mission to more people by running high-quality, trustworthy advertising that respects our community and strengthens our brand.

We’re looking for a commercially sharp and highly execution-focused performance marketer to drive paid acquisition across multiple channels, brands, and markets.

Reporting to the Associate Director, User Acquisition, this role is responsible for translating portfolio strategy into disciplined, high-velocity execution — and for turning performance insight into clear recommendations that shape future direction.

This is a role for someone who thrives in complexity, moves quickly, and combines rigour with resourcefulness. We value scrappy excellence: high standards, smart prioritisation, and the ability to deliver impact without unnecessary overhead.

1. Strategy into Execution

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  Translate growth strategy and targets into coordinated channel and market-level plans.

  
  


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  Ensure execution is tightly aligned to strategic priorities across brands and geographies.

  
  


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  Make tactical trade-offs in real time to maintain performance against plan.

  
  


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  Operate with pace and clarity, particularly when performance deviates from expectations.

  
  


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  You are responsible for turning direction into results.

  
  

2. Multi-Market Performance Ownership

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  Own delivery across a portfolio of channels, brands, and markets.

  
  


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  Manage and optimise significant budgets with accountability for registrations, efficiency, and quality.

  
  


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  Maintain clear pacing, risk identification, and corrective action across markets.

  
  


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  Ensure high operational standards across campaign execution and tracking.

  
  


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  You own performance across a complex footprint.

  
  

3. Insight, Learning & Recommendation

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  Analyse cross-market and cross-channel performance to identify patterns, risks, and scaling opportunities.

  
  


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  Surface actionable insights and clear recommendations to the Associate Director.

  
  


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  Partner with Analytics on experimentation and incrementality initiatives.

  
  


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  Apply learning quickly to refine strategy and execution.

  
  


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  You don’t just report results — you shape what we do next.

  
  

4. Cross-Functional Delivery

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  Work closely with Growth Creative to improve creative performance and testing velocity.

  
  


• Partner with Product and Analytics to align on launches, experiments, and performance drivers.


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  Contribute meaningfully to planning cycles and performance reviews with a strong market narrative.

  
  

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  6-9 years in performance marketing / user acquisition.

  
  


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  Experience managing multi-channel, multi-market portfolios.

  
  


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  Strong commercial judgment and comfort making decisions with imperfect information.

  
  


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  Highly organised and able to manage complexity without slowing down.

  
  


• Data-driven, analytical, and proactive in surfacing insights


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  Hands-on operator with high standards and a bias toward action.

  
  

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  Strategy is translated into clear, effective execution.

  
  


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  Performance is managed proactively, not reactively.

  
  


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  Insights surfaced early and turned into decisive action.

  
  


• The channels performs against plan with speed and discipline


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  The team demonstrates scrappy excellence; high standards, strong ownership, and impact.

  
  

About Us

Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products. 

AI Fluency

AI is important to us. We’re excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes.

We encourage you to use AI responsibly as you prepare your application. Please don’t use it to fabricate experiences or answer questions live in interviews. We care deeply about authenticity and want to understand your real skills, judgment and voice, because building a meaningful, genuine connection with you matters to us.

Final Compensation

Will be determined based on factors such as the selected candidate’s qualifications, relevant experience, skill set, and other job-related considerations.

Benefits & Perks

Annual personal learning & development budget
Private Medical Insurance (PMI)
Private Dental Insurance
Babylon Health app
Mental health support
Enhanced parental leave, including a highly competitive maternity package
Unlimited PTO
Subsidised gym membership
‘Double matched’ pension contributions up to 6%
Premium App Access

Inclusion at Bumble Inc. 

Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.

In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).

AI in Bumble Inc. Hiring 

At Bumble, we may use AI tools to support parts of our recruitment process — such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience — not to evaluate or decide on your candidacy. Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you’d prefer to opt out, simply let your recruiter or interviewer know at the start of a call, or anytime during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you’d like a transcription or summary deleted, please contact your recruiter directly.

For further information on how we hold and manage your data, please refer to our Privacy Policy.