What are the responsibilities and job description for the User Acquisition Manager position at Bumble Inc.?
At Bumble, we’re building the Love Company — a place where healthy, equitable relationships and friendships can start (and keep growing). The Growth Ads team helps bring that mission to more people by running high-quality, trustworthy advertising that respects our community and strengthens our brand.
Bumble is looking for a User Acquisition Manager to support our growth marketing efforts on various media channels. You’ll be responsible for assisting the user acquisition team in promoting Bumble and Badoo in ways that will deliver high-quality registrations at scale. You will be responsible for launching digital marketing campaigns using your data-driven media buying experience, collaborating with cross-functional teams, and analysing the competitive landscape for ways to improve our user acquisition strategy.
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Be responsible for planning, buying, and optimising user acquisition campaigns across various paid social, paid search, and programmatic channels (Tiktok, Meta, Google Ads, etc)
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Analyze the effectiveness of campaigns across multiple channels and geos, optimizing campaign and creative performance to meet KPIs
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Work closely with our Growth Creative team to introduce new ad creatives, collaborate on creative strategy, and help develop breakthrough creative ideas to draw in new users
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Help launch and guide user acquisition in new, exploratory markets and channels using competitive and market intelligence
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Responsible for producing reports and presentations, including daily pacing and tracking against plan and providing insightful commentary and recommendations
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Proactively contribute to team meetings, team initiatives, and knowledge sharing
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2-5 years of proven experience in performance marketing / user acquisition using channels such as Google UAC, Apple Search Ads, Facebook, Snapchat & TikTok
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Strong analytical skills with an ability to make data-driven decisions
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You are comfortable with numbers and have a passion for processing and analyzing data
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Experience leveraging acquisition channels to drive revenue and/or user acquisition growth
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Strong Excel and analytical skills are required, SQL is a plus
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Experience working in a distributed team across different geographies
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Knowledge of the digital marketing channels, and up-to-date on privacy/attribution challenges in the industry
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You are comfortable working to meet deadlines and targets
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Direct experience with analytics and attribution solutions and exposure to data visualization/BI tools
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You are comfortable in a fast-paced environment where you communicate daily with world-class talent from our global teams including
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You are positive and committed with a 'can-do' attitude and a flexible approach
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You are a problem solver and a forward thinker
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You have great communication skills, both verbal and written
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You are deeply passionate about Bumble’s brand vision and values
About Us
Bumble Inc. is the parent company of Bumble Date, BFF, and Badoo. The Bumble platform enables people to build healthy and equitable relationships, through Kind Connections. Founded by Whitney Wolfe Herd in 2014, Bumble was one of the first dating apps built with women at the center and connects people across dating (Bumble Date) and friendship (BFF). BFF is a friendship app where people in all stages of life can meet people nearby and create meaningful platonic connections and community based on shared interests. Badoo, which was founded in 2006, is one of the pioneers of web and mobile dating products.
AI Fluency
AI is important to us. We’re excited by people who are curious and experimental, and who think thoughtfully about how AI can amplify their impact and outcomes.
We encourage you to use AI responsibly as you prepare your application. Please don’t use it to fabricate experiences or answer questions live in interviews. We care deeply about authenticity and want to understand your real skills, judgment and voice, because building a meaningful, genuine connection with you matters to us.
Final Compensation
Will be determined based on factors such as the selected candidate’s qualifications, relevant experience, skill set, and other job-related considerations.
Benefits & Perks
Insurance: Medical/dental/vision, 30-day eligibility. Bumble has multiple competitive offerings that will be available to you on the first of the month following date of hire.
Unlimited PTO 1 company-wide week off Focus Fridays every week
Fully paid life and long-term disability insurance
401k with 4% company match if you contribute 6%, 90-day eligibility
Monthly wellness benefit and access to Noom, Unmind, and Your Money Line
Maternity and Fertility benefit 26 week paid parental leave
Premium App Access
Inclusion at Bumble Inc.
Bumble Inc. is an equal opportunity employer and we strongly encourage people of all ages, colour, lesbian, gay, bisexual, transgender, queer and non-binary people, veterans, parents, people with disabilities, and neurodivergent people to apply. We're happy to make any reasonable adjustments that will help you feel more confident throughout the process, please don't hesitate to let us know how we can help.
In your application, please feel free to note which pronouns you use (For example: she/her, he/him, they/them, etc).
AI in Bumble Inc. Hiring
At Bumble, we may use AI tools to support parts of our recruitment process — such as helping us record, transcribe, and summarize conversations, and supporting job alignment by comparing resumes and job descriptions to highlight skills and potential roles that may be a good match. These tools help us work more efficiently and stay focused on you during our conversations. Importantly, all hiring decisions are made by people. AI is used only to support our team’s efficiency and improve the candidate experience — not to evaluate or decide on your candidacy. Participation in AI-supported interviews and conversations is completely voluntary and will not impact your candidacy. If you’d prefer to opt out, simply let your recruiter or interviewer know at the start of a call, or anytime during the interview or conversation. Summaries and related data are retained only as long as needed in line with our internal data retention policies. If at any point you’d like a transcription or summary deleted, please contact your recruiter directly.
For further information on how we hold and manage your data, please refer to our Privacy Policy.
Salary : $95,000 - $120,000