What are the responsibilities and job description for the Marketing Coordinator position at Building Contractor?
Position Summary
Price Homes is seeking a creative, organized, and detail-oriented Marketing Coordinator to support the execution of our marketing initiatives across digital, social media, advertising, print, events, and sales support. Working closely with the Marketing Manager, the Marketing Coordinator will help bring marketing strategies and campaigns to life while ensuring Price Homes' digital presence, marketing materials, and brand assets remain accurate, engaging, and up to date. This position is ideal for someone who enjoys a mix of creative work, digital marketing, project coordination, and hands-on execution. The Marketing Coordinator will work across departments, including Sales and Construction, to support Price Homes' communities, models, inventory homes, events, and overall brand.
Key Responsibilities
Website & Digital Content
● Maintain and update content across the Price Homes website.
● Add completed photography, videos, floor plans, and other assets to model and home
pages.
● Create, update, and publish model homes, inventory homes, landing pages, and other
website pages.
● Update website copy, pricing, home availability, community information, and
calls-to-action as needed.
● Write and publish blog content based on established marketing priorities, SEO
opportunities, seasonal topics, and company initiatives.
● Publish and maintain Knowledge Center resources and other educational website
content.
● Assist with basic on-page SEO, including page titles, meta descriptions, image alt text,
internal links, and content optimization.
● Routinely review website content for outdated information, broken links, or opportunities
for improvement.
Digital Advertising
● Work closely with the Marketing Manager to execute digital advertising campaigns
across platforms such as Meta and Google.● Create advertising graphics, videos, copy, and other campaign assets.
● Build and update campaigns based on established marketing strategies.
● Monitor campaign performance and identify trends or opportunities.
● Assist with testing new creative, messaging, audiences, and campaign concepts.
● Bring forward ideas for new advertising campaigns and improvements to existing
campaigns.
● Support the Marketing Manager with campaign performance reviews and reporting.
Social Media & Content Creation
● Develop a monthly social media content calendar for Facebook, Instagram, LinkedIn,
and TikTok.
● Create graphics, captions, videos, reels, stories, and other social content.
● Schedule and publish social media content.
● Manage the day-to-day content creation and presence of the Price Homes TikTok
account.
● Capture or coordinate photo and video content from models, homes under construction,
events, and company activities.
● Identify opportunities to repurpose content across multiple marketing channels.
● Monitor social channels and help maintain an active, consistent brand presence.
Email Marketing
● Build and schedule marketing emails and eblasts based on the established marketing
calendar and campaign strategy.
● Create email graphics and supporting content.
● Assist with audience segmentation and targeted regional campaigns.
● Assist with maintaining automated and nurture marketing campaigns.
Print & Sales Collateral
● Design and update print materials for the Price Homes sales team.
● Create flyers, brochures, floor plan materials, community information, event materials,
and other sales collateral.
● Create and coordinate print materials for Parade of Homes and other major campaigns.
● Maintain templates and ensure materials remain consistent with Price Homes brand
standards.
● Coordinate printing and ordering of marketing materials as needed.
Signage
● Manage inventory of Price Homes marketing and construction signage.
● Maintain adequate stock of directional signs, address signs, model signs, and other
commonly used signage.● Coordinate new signage orders and replacements.
● Work with the Construction and Sales teams to understand upcoming signage needs.
● Help coordinate signage for models, communities, Parade of Homes, and special
events.
Model & Inventory Home Marketing
● Coordinate marketing execution for new model homes and homes for sale.
● Ensure new homes are added to the website with accurate information, photography,
pricing, and supporting materials.
● Update home statuses, pricing, photos, and other information as changes occur.
● Create supporting social, email, digital, and print materials for model homes.
● Help ensure consistent marketing across all Price Homes regions and communities.
Events & Promotions
● Assist with marketing and coordination for Parade of Homes, model openings, broker
events, sponsorships, and other company initiatives.
● Create event webpages, social content, emails, signage, and print materials.
● Assist with event preparation, promotional schedules, and marketing material
coordination.
● Help ensure events are promoted consistently across appropriate marketing channels.
Marketing Operations & Brand Support
● Maintain and organize marketing photography, video, graphics, logos, templates, and
other digital assets.
● Assist with maintaining the overall marketing calendar and project deadlines.
● Coordinate with Sales, Construction, and other departments to gather information and
assets needed for marketing projects.
● Proofread and quality-check marketing materials for accuracy and brand consistency.
● Assist with special marketing projects and initiatives as assigned by the Marketing
Manager.
Qualifications
● Degree in Marketing, Communications, Graphic Design, Advertising, or a related field
preferred, or equivalent relevant experience.
● Strong written and verbal communication skills.
● Strong organizational skills and attention to detail.
● Experience creating content for social media platforms.
● Comfortable working with website content management systems and learning new
marketing technology.● Basic understanding of digital advertising, email marketing, SEO, and marketing
analytics.
● Experience with Canva and/or Adobe Creative Suite preferred.
● Ability to manage multiple projects and deadlines simultaneously.
● Comfortable working independently while collaborating closely with a manager and
cross-functional teams.
● Photography and/or video editing experience is a plus.
● Experience with HubSpot, Meta Business Suite, Google Ads, or similar marketing
platforms is a plus.
Collaboration & Reporting
The Marketing Coordinator will report to and work closely with the Marketing Manager to execute marketing initiatives across Price Homes. This role will also collaborate with the Sales and Construction teams to gather information, coordinate marketing needs, and ensure projects are completed accurately and on schedule. The ideal candidate is someone who enjoys taking direction and turning ideas into polished, completed marketing materials and campaigns while also bringing creativity, new ideas, and recommendations to the team.
Pay: $50,000.00 - $60,000.00 per year
Benefits:
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Paid time off
- Retirement plan
- Vision insurance
Work Location: In person
Salary : $50,000 - $60,000