What are the responsibilities and job description for the Specialist, Local Marketing position at Build-A-Bear?
The Local Marketing Specialist will drive foot traffic to Build-A-Bear’s corporate locations by developing, implementing, and evaluating local and mall marketing initiatives. Additionally, this role leads marketing efforts for store grand openings, remodels, and closures, playing a critical part in achieving corporate expansion goals.
RESPONSIBILITIES:
- Coordinate with internal teams to ensure a seamless marketing integration for pop-ups, seasonal, and new store openings
- Execute a comprehensive marketing plan to drive brand awareness
- Coordinate with mall marketing contacts
- Coordinate new store opening signage kits
- In partnership with the field, collaborate with high-volume and tourist locations to ensure visibility
- Support the field team with local marketing requests
- Support and coordinate with the Experiential Marketing team to amplify local window displays and signage
REQUIRED QUALIFICATIONS:
- 1-2 years of Marketing event planning, grand openings, tourism marketing, or advertising
- Proficiency with Microsoft Office
PREFERRED QUALIFICATIONS:
- Bachelor’s degree
- Project Management experience
- 3 years of Marketing event planning, grand openings, tourism marketing, or advertising
BEHAVIORAL TRAITS FOR SUCCESS:
- Enjoys being recognized for the quality of their work
- Willingness to work within established standards, guidelines, and procedures
- Develops strong job knowledge and competency
- Strong commitment to tasks being completed correctly and on time
- Thrives in a structured environment
- Happy accomplishing work as an individual
- Can work harmoniously with others
- Communication is factual, polite, and professional
WORKING ENVIRONMENT:
- Typical office environment with climate control and sufficient lighting, ergonomic desk/chairs
- Hybrid work schedule
- Corporate Office located in St. Louis, MO
- 15% domestic travel
YOUR PERFORMANCE WILL BE MEASURED ON:
Your performance will be measured by your ability to achieve annual department objectives and corporate goals which include but are not limited to the following.
- Decision-making, judgment, and execution
- Deadlines, accuracy, and quality
- Communication
- Collaboration and coordination
- Marketing results
- Responsiveness
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