Assistant Director, Outreach & Communications

It’s great to work at a place where people are truly committed to serving our students! We’re committed to bringing passion and energy to our College. Visit our Life Page on LinkedIn to explore our dynamic campus culture, hear from current employees, and discover what makes Bucks County Community College a great place to work! The Assistant Director, Outreach & Communications supports the execution and continuous improvement of the College’s enrollment communications and student service ecosystem. Reporting to the Director, this role manages day-to-day CRM operations (Element451), campaign deployment, Contact Center communications workflows, and CampusESP communications to ensure timely, accurate, and student-centered outreach across the enrollment lifecycle. The Assistant Director works collaboratively with Enrollment Services and campus partners to coordinate multi-channel communication campaigns that support recruitment, enrollment, and student engagement initiatives. This role also supports messaging resources used by frontline staff and monitors communication performance to improve operational effectiveness and the student experience. Key Responsibilities Support the operational management of the College’s CRM and marketing automation platform (Element451), including communication workflows, templates, and audience segmentation. Build, deploy, and monitor multi-channel communication campaigns across email, SMS, and other digital platforms supporting recruitment, enrollment, and student engagement initiatives. Maintain communication templates, automation workflows, and messaging standards to ensure accuracy, accessibility, and brand consistency. Support messaging tools and response resources used by Enrollment Support Specialists (Contact Center Staff) to ensure consistent and accurate information delivery to students. Assist with management and content coordination for the CampusESP parent and supporter portal, including posts, newsletters, and engagement communications. Monitor communication engagement and service metrics and assist with reporting and dashboard development. Collaborate with Enrollment Services, Student Affairs, Marketing, and other campus departments to coordinate timely enrollment-related communications. Provide operational coordination and guidance related to enrollment communications workflows and messaging resources. Support continuous improvement of communication processes, CRM operations, and data quality practices. Assist with peak enrollment communication initiatives and special projects as assigned. Minimum Qualifications Bachelor’s degree in Communications, Marketing, Higher Education Administration, Information Systems, or a related field. Minimum three (3) years of experience in enrollment communications, CRM operations, marketing automation, or student services communications. Experience working with CRM or communication platforms such as Element451, Slate, or similar systems preferred. Strong organizational, project management, and written communication skills. Ability to analyze communication performance and support data-informed improvements. Ability to collaborate effectively across departments in a fast-paced environment. Salary Range $55,660 -$63,407 (commensurate with experience) Application Apply online at: https://bucks.wd1.myworkdayjobs.com/BCCC Applications must consist of a letter of application addressing this specific position and the candidate’s interest and qualifications for coming to Bucks County Community College, resume/CV, and a list of five professional references. References will not be contacted without prior permission. Finalists may be asked to provide additional materials. Deadline Applications will be accepted until the position is filled. Benefits Bucks County Community College offers an exceptional benefits package that includes medical, dental, vision, prescription plans, 403B pension plan, life insurance, short & long-term disability, generous paid time off, tuition waivers, tuition assistance, wellness center, cafeteria, and free parking on a beautiful Bucks County campus. We are proud to be an organization that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace. Please Note: At this time, the College does not provide work visa sponsorships. To be considered for employment at Bucks County Community College, applicants must be permitted to legally work in the United States without employer sponsorship. Bucks County Community College participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. Bucks County Community College is an educational, cultural, and economic engine of Bucks County. With 96 degree and certificate programs, workforce training in trades, business, and technology skills, and personal enrichment and youth programs for the community, it is the quintessential community college. Operating three campuses, two public safety training centers, and 33 fully online degree programs, Bucks is simultaneously Pennsylvania’s No. 1 transfer community college—having 127 transfer agreements with 56 colleges and universities, and one of the largest providers of emergency services and firefighter training in the country. Its location in the southeastern corner of Pennsylvania along the NYC/DC corridor places it in the middle of one of the most dynamic regions in the country for business, government, and the arts. The region is the hub of an intellectual community that includes major universities, health systems, biotechnology, life sciences, pharmaceutical, and technology industries, and vibrant cultural institutions. Located in the Greater Philadelphia Area, the region is also a major historical center and tourist destination, making it both an intellectually stimulating and pleasant place to live. Bucks County is a highly desirable and nationally recognized community for its history, artistic and cultural heritage, and its distinctive communities and landscapes. Situated between New York and Philadelphia, the Delaware River borders Bucks County on the east and south, the city of Philadelphia and Montgomery County lie to the west, and the Lehigh Valley urban corridor lies above the north border. The lower end of the county borders Philadelphia and is densely populated with suburban developments such as Levittown and Bensalem and a variety of industries, the central section of the county is distinguished by lively and walkable towns such as Doylestown and New Hope with cultural institutions like the Michener Art Museum and Bucks County Playhouse, and the upper end of the county is distinguished by primarily rural spans of beautiful green spaces like Nockamixon State Park and small towns like Perkasie and Sellersville. Bucks County has a high standard of living and a strong reputation for leadership in, and sponsorship of, the arts. For more information visit https://www.visitbuckscounty.com.

Salary : $55,660 - $63,407