Social Media Manager

A people-oriented professional with a passion for connecting and engaging directly with all constituencies in the school community, the Social Media Manager works independently and collaboratively to manage a robust and evolving complement of social-media channels on a variety of platforms, including but not limited to Instagram, Facebook, X (formerly Twitter), TikTok, and LinkedIn. Overall, the goal is to enhance and promote the growing strength and excellence of Brunswick’s brand within the school community and beyond.

With broad understanding of Brunswick’s institutional goals and objectives, the ideal candidate will show curiosity about and eagerness for participation and front-line engagement in all aspects of school life, including those not directly related to social-media management.

Essential Duties and Responsibilities

• Monitor and manage social media accounts and uphold the institutional brand across all platforms.
• Serve as a frontline social media reporter across four campuses by creating text, graphic, photo, and video content
• Ensure that the school's social media presence accurately represents its excellence and diversity.
• Determine the appropriate communications "voice" for each account or occasion.
• Supervise Brunswick "Social Media Deputies" who operate subordinate and temporary social media accounts.
• Ensure all accounts comply with copyright rules and Brunswick's contractual agreements.
• Stay updated with current-event and social media trends and respond accordingly.
• Maintain a consistent posting schedule with a social media post calendar.
• Implement innovative social media strategies to enhance Brunswick's brand and increase contributions to fundraising initiatives.
• Research and implement new digital donation options.
• Utilize analytical skills to measure, adjust, and report on Key Performance Indicators (KPIs).
• Respond promptly to individual messages.
• Collaborate with the Advancement staff to meet event promotions and campaign needs.
• Photograph full events, on occasion, for use in online galleries.
• Perform other social media-related duties as required.

Knowledge, Skills, and Abilities

• BA/BS degree from an accredited four-year institution, preferably in Communications and/or Marketing.
• At least one to two years of experience in institutional social media management.
• Demonstrates creativity and strategic thinking.
• Excellent interpersonal skills complemented by a positive, can-do attitude.
• Proven organizational and time management skills.
• Strong writing and visual storytelling skills and demonstrated experience producing photography, videography, and/or basic graphic design for social media platforms. (Must provide link to portfolio.)
• Possession of a valid driver's license.
• Regular commuting between campuses is a necessity.
• Availability to work evenings and weekends as required.

Physical Requirements and Work Environment 

• Expected to stand and walk for extended periods.
• May work in both a traditional, climate-controlled office setting and outdoor weather conditions, which may involve extreme heat and cold.
• This role involves a range of challenges, meeting deadlines, and interacting with a diverse array of contacts.

Type: Full-Time, Staff

FLSA Job Classification: Exempt

Reports To: Director of Institutional Communications