Vice President, Strategic Communication and Marketing

Job Profile Summary

Broward College, located in sunny South Florida, is one of the largest state colleges in the country. With an enrollment of approximately 50,000 students supported by 4,000 employees, the College was rated as a best-in-state employer by Forbes and a top 10 community college by the Aspen Institute.

Broward College has a new permanent president and chief executive aiming to elevate the institution to new heights. We seek an experienced and innovative strategic leader in marketing and communications to join this transformation and help position Broward College as the number one destination for academic excellence!

Broward College is searching nationally for a new Vice President of Strategic Communication and Marketing. We seek an extraordinary leader to join an exceptional institution. The individual selected for this leadership role will thrive in a culture that pursues excellence while maintaining the highest level of respect for each other as colleagues, someone who embraces our responsibility to serve each other, our students, and our community.

The Vice President of Strategic Communication and Marketing reports to the College President and will play a critical role in defining, developing, and implementing effective marketing and public relations strategies to enhance the institution's brand and boost student recruitment, enrollment, and retention. This role will involve a deep understanding of the student journey, from initial attraction to successful completion and placement. The ideal individual has deep expertise in the marketing funnel up to and including conversion, with a proven track record in building, cultivating, and refining brands to increase visibility and strengthen the institution’s reputation.

Key Responsibilities:

Strategic Planning & Implementation

Work closely with the President to shape and execute a comprehensive, action-oriented marketing and public relations strategy that aligns with the College's mission.

Craft and cast a compelling value proposition to prospective students, highlighting the strengths, uniqueness, and opportunities Broward College offers.

Analyze and map the entire student life cycle, focusing on conversion rates at every stage of the student experience.

Qualifications:

• Master’s degree in marketing, communications, or related field.
• A minimum of 10 years of experience in marketing, communications, or a similar field, including five years in management.
• A strategic thinker with the ability to develop a long-term strategic marketing plan as well as the ability to acknowledge and seize imminent opportunities.
• A leader who knows how to execute and operationalize a vision.
• A detail-oriented, creative, proactive, dynamic, and positive professional.
• Exceptional communication and interpersonal skills, with the ability to inspire and mobilize diverse teams and stakeholders.
• Strong ethical standards and a commitment to Broward College’s values and mission.
• An equivalent combination of education and experience may be considered.

Our Culture:

• At Broward College, our leaders embody a culture of competence, care, character, composure, and courage. We prioritize serving each other and our students through high-quality guidance, mutual respect, resilience, and fair, thoughtful decision-making, all while upholding the values of integrity, transparency, and honesty.

Salary Range:

$170,000 - $190,000 (Salary commensurate with education and experience)