What are the responsibilities and job description for the Digital Specialist position at Brookstone Capital Management?
About Us:
Brookstone Capital Management is a dynamic and forward-thinking national Financial Services firm with over $12B in Assets Under Management (AUM), providing a Turnkey Asset Management Platform (TAMP) to Financial Advisors. We are committed to providing innovative services, technology, investment, and marketing solutions to Financial Advisors and their clients.
Job Overview:
We are seeking a Marketing Associate - Digital Content Specialist who will help facilitate the creative direction of various projects, collaborating closely with cross-functional teams to translate conceptual ideas into compelling visual assets. You will be responsible for producing high-quality designs across multiple platforms and marketing channels, ensuring consistency and adherence to brand guidelines. The ideal candidate will possess a keen eye for detail, strong conceptual thinking, and a passion for innovation in design, while balancing the ability to write engaging copy to produce exceptional content used across a variety of marketing channels and tactics.
Key Responsibilities:
Content Creation, Strategy, & Marketing
- Plan, write, and edit compelling digital content, including blog posts, white papers, social media copy, email campaigns, case studies, landing pages, and more
- Develop and manage a content calendar aligned with business goals and marketing campaigns
Visual Design & Creative Execution
- Develop and execute creative concepts for print, digital, and multimedia projects, including branding, marketing collateral, social media graphics, presentations, and website design
- Lead design projects from inception to completion, managing timelines, resources, and deliverables effectively
- Maintain brand consistency across all touchpoints, ensuring all creative assets reflect brand identity and adhere to guidelines
- Collaborate with stakeholders to understand project objectives, target audiences, and messaging—and translate those into visually engaging content
- Stay current with design trends, tools, and best practices—and integrate them into content and design strategy
- Collaborate with external vendors, agencies, and internal advisors when needed, overseeing production and ensuring quality control
- Handle multiple creative projects simultaneously, balancing priorities and deadlines with attention to detail
- Continuously push creative boundaries to elevate our brand presence and customer experience
Required Qualifications:
- Bachelor's degree in Graphic Design, Visual Communications, or related field.
- Minimum 5 years of experience in digital content creation and design, with a strong portfolio showcasing a diverse range of projects and design styles.
- Strong writing and editing skills, with a portfolio of written content across platforms
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign), and other relevant design software.
- Solid understanding of design principles, typography, color theory, and layout techniques.
- Excellent communication skills, both verbal and written, with the ability to articulate and present creative ideas effectively.
- Strong project management skills, with the ability to prioritize tasks, manage deadlines, and work effectively under pressure.
- Experience working in a collaborative team environment, with a positive attitude and willingness to share knowledge and expertise.
- Up-to-date knowledge of industry trends, design tools, and best practices.
- Experience in motion graphics, video editing, or UI/UX design is a plus.
- Proficient with web and digital design and technologies
- A passion for creativity, innovation, and continuous learning, with a strong desire to contribute to the success of our team and organization.
Position: Full-time
Location: Wheaton, IL (Onsite full-time, not a hybrid/remote position)
Benefits: Medical, Dental, Vision, 401(k) w/match, Life, and PTO (paid vacation, sick, and personal time off)