General Accountant

General Accountant (Senior Bookkeeper)

Location: Pleasant Grove, UT

Company: Laurel Innovations, Inc.

About Us

Laurel Innovations, Inc. is redefining the future of race technology and endurance event experiences with our AI-powered timing and event management platform. We work with some of the most iconic marathons and endurance events worldwide, delivering innovation, precision, and seamless operations. We are seeking a General Accountant / Senior Bookkeeper to join our growing team and play a critical role in managing the financial health and compliance of our organization.

Role Overview

The General Accountant will oversee day-to-day financial operations, including accounts receivable, cash flow forecasting, budgeting, and expense management. This role combines hands-on bookkeeping with strategic financial oversight, ensuring Laurel Innovations maintains strong fiscal discipline while scaling rapidly. The ideal candidate is detail-oriented, proactive, and comfortable managing a wide range of accounting functions in a fast-paced, entrepreneurial environment.

Key Responsibilities

• Accounts Receivable (AR): Manage invoicing, customer payments, collections, and reconciliation of accounts.
• Invoices & Quotes: Prepare and issue invoices, track outstanding balances, and generate accurate client quotes.
• Cash Flow Forecasting: Develop and maintain short- and long-term cash flow forecasts to support business planning.
• Budgets & Financial Planning: Assist in creating and monitoring annual budgets, identifying variances, and providing recommendations for cost control.
• Expense Management: Track and forecast parts and operational expenses, including processing employee expense reimbursements.
• Spend Policies & Compliance: Implement, monitor, and enforce corporate spend policies across the organization.
• Credit Card Management: Oversee company credit card payments, reconciliations, and compliance with expense policies.
• Multi-State Registration & Compliance: Support state-level registrations, renewals, and filings to ensure compliance with out-of-state operations.
• Financial Reporting: Prepare monthly, quarterly, and year-end reports for leadership, investors, and auditors.
• Process Improvement: Identify opportunities to improve accounting processes and implement systems that enhance efficiency and accuracy.

Qualifications

• Bachelor’s degree in Accounting, Finance, or related field (CPA preferred but not required).
• 3–5 years of progressive accounting, bookkeeping, or financial management experience.
• Proficiency in QuickBooks (or similar accounting software) and Microsoft Excel/Google Sheets.
• Strong knowledge of GAAP and multi-entity accounting practices.
• Experience with budgeting, forecasting, and cash flow management.
• Excellent organizational skills and attention to detail.
• Ability to manage multiple priorities in a fast-growing startup environment.
• Strong interpersonal and communication skills, with the ability to work cross-functionally.

Why Join Laurel

• Be part of an innovative company shaping the future of endurance events globally.
• Collaborative, entrepreneurial team culture.
• Opportunity for career growth in a fast-scaling organization.
• Flexible work environment with hybrid/remote opportunities.