What are the responsibilities and job description for the Creative Traffic and Digital Asset Manager position at Brookdale Senior Living?
Creative Traffic and Digital Asset Manager
Brentwood, TN, United States (On-site)
About Us
Brookdale is a Great Place to Be:
Gracious hospitality and neighborliness for our residents and families.
Home-like feel and all-around comfort for residents and visiting family members.
Entertaining events and gatherings so our residents can find connections in groups and 1:1 settings.
Industry leader in clinical care.
Nationwide company with 589 communities as of November 30, 2025, offering many opportunities to grow and learn as a sales professional.
Extensive corporate support including a robust training program.
Job Description
Recognized by Newsweek in 2024 and 2025 as one of America's Greatest Workplaces for Diversity
Make Lives Better Including Your Own. If you want to work in an environment where you can become your best possible self, join us! You’ll earn more than a paycheck; you can find opportunities to grow your career through professional development, as well as ongoing programs catered to your overall health and wellness. Full suite of health insurance, life insurance and retirement plans are available and vary by employment status.
Part and Full Time Benefits Eligibility
Medical, Dental, Vision insurance
401(k)
Associate assistance program
Employee discounts
Referral program
Early access to earned wages for hourly associates (outside of CA)
Optional voluntary benefits including ID theft protection and pet insurance
Full Time Only Benefits Eligibility
Paid Time Off
Paid holidays
Company provided life insurance
Adoption benefit
Disability (short and long term)
Flexible Spending Accounts
Health Savings Account
Optional life and dependent life insurance
Optional voluntary benefits including accident, critical illness and hospital indemnity Insurance, and legal plan
Tuition reimbursement
Base pay in range will be determined by applicant’s skills and experience. Temporary associates are not benefits eligible but may participate in the company’s 401(k) program.
Veterans, transitioning active duty military personnel, and military spouses are encouraged to apply. To support our associates in their journey to become a U.S. citizen, Brookdale offers to advance fees for naturalization (Form N-400) application costs, up to $725, less applicable taxes and withholding, for qualified associates who have been with us for at least a year.
The application window is anticipated to close within 30 days of the date of the posting.
Responsibilities
Job Summary
The Creative Traffic & Digital Asset Manager is a cross-functional role that ensures the smooth flow of creative projects from initiation to delivery while maintaining a robust and organized digital asset library. This individual will coordinate internal workflows, manage creative team schedules, and oversee the tagging, organization, and governance of all digital assets to support marketing and brand consistency. This role will lead reporting initiatives regarding project management job requests and asset utilization.
Job Description
Act as the central point of contact between account managers and creative teams to manage project timelines and workloads, ensuring milestones are met across multiple concurrent initiatives.
Generate weekly, monthly, quarterly reports utilizing Adobe Workfront project management platform and digital asset manager.
Serve as the main point of contact with platform vendors to mitigate issues, outages, updates, and progression of systems as needed.
Manage, provision, and maintain users in our Digital Asset Manager (DAM) and Workfront project management platforms.
Collaborate with internal teams to ensure metadata schemas, taxonomy, and naming conventions are adhered to as well as support asset searchability and governance.
Spearhead user training and communicate relevant system changes to stakeholders regarding Adobe Workfront and Digital Asset Manager.
Align with creative team to ensure digital files such as images, videos, logos, design files, and templates are uploaded, cataloged, and archived within outlined processes in the DAM.
Conduct routine audits to maintain an up-to-date and streamlined asset library.
This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. An associate should perform all duties as assigned by his/her supervisor.
Qualifications
Education and Experience
Bachelor’s Degree in Marketing, Communications, or other related field required.
Adobe Workfront experience and Digital Asset Management experience preferred.
A minimum of 3 years in administration required.
Additional years of relevant experience can be substituted for the education requirement on a year for year basis.
Physical Demands and Working Conditions
Standing
Walking
Sitting
Use hands and fingers to handle or feel
Reach with hands and arms
Stoop, kneel, crouch, or crawl
Talk or hear
Ability to lift: up to 25 pounds
Vision
Requires interaction with co-workers, residents or vendors
Occasional weekend, evening or night work if needed to ensure shift coverage
Possible exposure to communicable diseases and infections
Exposure to latex
Possible exposure to blood-borne pathogens
Possible exposure to various drugs, chemical, infectious, or biological hazards
Requires Travel: Occasionally
Brookdale is an equal opportunity employer and a drug-free workplace.
Job Info
Job Identification
25014897
Job Category
Administration
Posting Date
03/14/2026, 12:37 AM
Job Schedule
Full time
Locations
105 Westwood Pl, Brentwood, TN, 37027, US
(On-site)
Hiring Range Minimum and Maximum Per Period
$65,660 - $83,640 /
Salary : $65,660 - $83,640