What are the responsibilities and job description for the Digital Content Producer position at Broadcast Management Group, Inc.?
About Broadcast Management Group (BMG)
BMG is a leading provider of media technology solutions and managed services for broadcast, live production, and media operations. We work with enterprises, broadcasters, and production companies to build and operate mission-critical systems. Our core competencies include systems design and integration, live production staffing and operations, and channel playout infrastructure. We're growing rapidly to support an aggressive revenue target in 2027.
Digital Content Producer
Reports To: Senior Marketing Manager
Location: Washington, D.C.
The Role
We're looking for a talented Digital Content Producer to create high-quality, SEO-optimized content that drives organic traffic and generates leads for BMG. You'll work closely with our Content & Social Media Strategist on editorial strategy and our Senior Designer on visual execution. This role is AI-native, you'll use AI to accelerate content production, from ideation through optimization, while focusing your expertise on storytelling, research, and quality control.
Your content will directly support our demand generation targets: 100K monthly blog traffic and 200 leads attributed to content annually. You'll produce blog posts, case studies, webinar content, e-books, and white papers across all three priority segments (Systems Design/Integration, Staffing/Operations, Master Control/Channel Playout).
What You'll Do
Content Creation (60%): Write 8-12 long-form pieces monthly (blog posts, case studies, webinar scripts, e-books, white papers). Use AI for first-draft generation, research synthesis, and editing iterations. Ensure SEO optimization and brand voice consistency. Collaborate with Paige on topic selection and strategy.
Content Repurposing & Strategy (20%): Adapt content into multiple formats (blog → infographic → social post → email). Build content calendar aligned to demand gen campaigns. Support webinar content development and coordinate with Tim on visual assets.
AI-Leveraged Production (15%): Use Claude daily to draft outlines, generate first drafts, synthesize research, and optimize messaging. Build and refine prompts for consistent output. Document what works for team reuse.
Performance & Optimization (5%): Track blog traffic, lead attribution, engagement metrics. Report monthly on content performance. A/B test headlines and CTAs. Adjust strategy based on data.
What We're Looking For
Required
First 6 Months
Submit your resume, a brief cover letter, and 2-3 writing samples (blog posts, case studies, or articles). Applications reviewed on a rolling basis.
Equal Opportunity Employer: BMG is committed to building a diverse and inclusive team. We welcome applications from all backgrounds and perspectives.
BMG is a leading provider of media technology solutions and managed services for broadcast, live production, and media operations. We work with enterprises, broadcasters, and production companies to build and operate mission-critical systems. Our core competencies include systems design and integration, live production staffing and operations, and channel playout infrastructure. We're growing rapidly to support an aggressive revenue target in 2027.
Digital Content Producer
Reports To: Senior Marketing Manager
Location: Washington, D.C.
The Role
We're looking for a talented Digital Content Producer to create high-quality, SEO-optimized content that drives organic traffic and generates leads for BMG. You'll work closely with our Content & Social Media Strategist on editorial strategy and our Senior Designer on visual execution. This role is AI-native, you'll use AI to accelerate content production, from ideation through optimization, while focusing your expertise on storytelling, research, and quality control.
Your content will directly support our demand generation targets: 100K monthly blog traffic and 200 leads attributed to content annually. You'll produce blog posts, case studies, webinar content, e-books, and white papers across all three priority segments (Systems Design/Integration, Staffing/Operations, Master Control/Channel Playout).
What You'll Do
Content Creation (60%): Write 8-12 long-form pieces monthly (blog posts, case studies, webinar scripts, e-books, white papers). Use AI for first-draft generation, research synthesis, and editing iterations. Ensure SEO optimization and brand voice consistency. Collaborate with Paige on topic selection and strategy.
Content Repurposing & Strategy (20%): Adapt content into multiple formats (blog → infographic → social post → email). Build content calendar aligned to demand gen campaigns. Support webinar content development and coordinate with Tim on visual assets.
AI-Leveraged Production (15%): Use Claude daily to draft outlines, generate first drafts, synthesize research, and optimize messaging. Build and refine prompts for consistent output. Document what works for team reuse.
Performance & Optimization (5%): Track blog traffic, lead attribution, engagement metrics. Report monthly on content performance. A/B test headlines and CTAs. Adjust strategy based on data.
What We're Looking For
Required
- 3 years of content writing/marketing experience
- Proven ability to write for multiple formats (blog, case study, whitepaper, email)
- SEO knowledge and experience with analytics tools
- Daily Claude/AI experience; ability to use AI to accelerate work
- Strong research and interviewing skills
- Portfolio of published content (blog posts, case studies, or articles)
- B2B SaaS, technology, media, or broadcast marketing experience
- Experience with content management systems (WordPress, HubSpot CMS)
- Familiarity with broadcast, video production, or live streaming
First 6 Months
- 50 blog posts and content pieces published (8-12/month)
- Blog traffic reaching 50K monthly visitors
- 80 leads attributed to content
- Average blog engagement >2 minutes per page
- 3 case studies completed with sales enablement
- 100K monthly blog traffic
- 200 leads attributed to content annually
- 8 published case studies
- Average piece: 2 minute read time, 5% CTR
- Content ROI: $3 revenue per $1 spent
- Use AI daily to scale your output 3x without burnout
- Build a portfolio of high-impact content that drives real business results
- Work with a lean, high-performing marketing team
- Direct feedback and collaboration with leadership
- Competitive salary, performance bonus, health insurance, 401(k), PTO
Submit your resume, a brief cover letter, and 2-3 writing samples (blog posts, case studies, or articles). Applications reviewed on a rolling basis.
Equal Opportunity Employer: BMG is committed to building a diverse and inclusive team. We welcome applications from all backgrounds and perspectives.