Marketing Director

Our executive search firm is conducting a search for a well-established casino and hotel that attracts world-class players. Local candidates with existing casino experience only, please.

Overview:

The Marketing Director leads a modern, data driven growth engine with a singular focus: driving rated play and expanding net gaming revenue. Reporting to the Chief Information Officer, this role develops and executes an integrated marketing strategy grounded in analytics, disciplined reinvestment, and measurable ROI. The Director owns player acquisition, lifecycle marketing, loyalty strategy, digital engagement, and brand positioning, ensuring every marketing dollar is aligned to casino profitability and long-term player value.

Responsibilities:

• Develop and manage the annual marketing plan and annual financial plan with direct accountability for incremental Net Gaming Revenue growth across table games, hotel, food and beverage, and entertainment
• Oversee and continuously refine the loyalty and rewards strategy to increase visitation frequency and player value
• Ensure consistent and differentiated brand messaging across all channels while aligning campaigns with measurable business outcomes
• Develop and implement modern digital acquisition and retention programs including SEO, paid media, email, SMS, and social media engagement
• Maintain disciplined promotional reinvestment practices aligned with profitability goals in a table game focused operating environment
• Lead planning and execution of culturally aligned campaigns and events that resonate with the property’s diverse and predominantly Asian demographic
• Manage media relations and community partnerships to support revenue driving campaigns and strengthen brand reputation
• Ensure all marketing promotions, giveaways, and communications comply with state gaming regulations, internal controls, and Title 31 requirements, with zero regulatory violations tied to marketing activities

Qualifications:

• Bachelor’s degree in Marketing, Business Administration, or a related field is required
• A minimum of five years in a senior marketing leadership role within the casino industry, with direct experience with revenue generation
• Advanced proficiency in CRM and database marketing platforms with demonstrated experience using segmentation, predictive modeling, and reinvestment optimization
• Experience leveraging digital acquisition channels including paid media, SEO, lifecycle automation, email, and SMS with documented return on investment performance

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About Bristol Associates, Inc. – Executive Search:

Bristol Associates, Inc. is a boutique executive recruiting firm that specializes in highly focused, personalized searches in all verticals for the following industries: Casino Gaming, Facility and Concession, Food and Beverage, Healthcare, Hotel and Resort, Nonprofit, Restaurant, and Travel, Tourism, and Attraction.

As a third-generation, family-owned business, we believe that people and connections have always been the core of our organization. We concentrate on building lasting, real relationships with clients, candidates, and within our own team. Our tenured recruiters have unrivaled experience, professional expertise, and comprehensive industry knowledge, and our ever-expanding database and long-standing, valuable contacts in our extensive network allow us to source and deliver the best talent in today's market. That's the recipe Bristol Associates has used to place executive talent with leading companies for over 55 years.