Director, Digital Growth Marketing

About the role

The Director, Digital Growth Marketing owns the engine that gets new customers to Brio and brings existing ones back. You’ll set strategy and lead execution across paid search, paid social, affiliate, display, marketplaces, and SEO, partnering with CRM, brand marketing, merchandising, creative, and engineering to drive profitable customer acquisition, repeat purchase, and subscription growth.

You will manage an in-house paid media team and/or performance agencies, own the budget, and report on ROAS, CAC, LTV, and demand on a daily, weekly, monthly, quarterly, and annual cadence. This role is hands-on, analytical, and cross-functional. You know what "good" looks like when auditing an ad account, and you can coach a team or an agency to get there.

What you'll do

Paid Media & Customer Acquisition

• Own the paid-media engine end-to-end: strategy, allocation, and optimization across Google Ads, Meta, TikTok, Pinterest, Snapchat, affiliate and display advertising.
• Hit strict CAC, ROAS, and revenue targets while protecting Brio’s brand equity and elevated voice.
• Lead internal team and/or external performance agencies on tactical execution, creative briefs, and bid strategy.
• Develop and maintain relationships with key platform partners (Google/YouTube, Meta, TikTok, Pinterest, Snapchat, and affiliate networks).

Site & Conversion

• Lead landing-page optimization, personalization, and A/B and multivariate testing programs focused on click-through, conversion rate, and revenue per session.
• Partner with Engineering to ship site updates quickly and with Creative to produce scroll-stopping, on-brand assets.

Strategy, Roadmap & Budget

• Build and maintain the digital-media budget aligned with company revenue targets; forecast spend, demand, and ROAS weekly, monthly, quarterly, and annually.
• Develop the digital marketing roadmap: existing-channel optimization plus new-channel expansion, synced with merchandising moments, product launches, and filter-replacement lifecycle.
• Identify and launch new acquisition and retention initiatives as the channel mix evolves.

Measurement & Insights

• Report holistically and at the campaign / publisher level on channel performance, CAC, LTV, and competitive benchmarks.
• Maintain and evolve analytics and attribution infrastructure in partnership with Data and Engineering — including sophisticated multi-touch attribution.
• Turn data into plain-language insight that moves the business, not dashboards that collect dust.

Team & Cross-Functional Leadership

• Manage and develop the digital media team; set specific, measurable, time-bound goals for the function and each individual.
• Partner with Merchandising, Planning, Brand Marketing, Creative, CRM, Legal, and IT to align digital efforts with company priorities.
• Evaluate and manage vendors, publishers, and agency partners against contribution to the business.

Qualifications (Required)

• 7 years in digital / performance / growth marketing, with 5 in an eCommerce or omni-channel retail environment.
• Deep technical fluency across Paid Search, Paid Social, and CRM platforms — you can audit an ad account or agency deliverable and know immediately what’s working and what isn’t.
• Advanced analytical rigor: Google Analytics (GA4), attribution platforms, and data-visualization tools. Decisions are made on data, not guesses.
• Strong financial discipline: comfortable owning a budget, forecasting spend, and translating KPI movement into revenue impact.
• Proven cross-functional leadership with Technology, Creative, Merchandising, and Operations.
• Excellent verbal and written communication; able to influence up, across, and down.
• Advanced Microsoft Excel and PowerPoint skills; strong working knowledge of Google Workspace.
• Bachelor’s degree preferred, ideally in Marketing, Business, or a related field.

Preferred

• Experience in a DTC home-goods, appliance, or subscription / replenishment business (filter-replacement, CPG recurring).
• Familiarity with Shopify, Klaviyo, and the modern DTC stack.
• Experience marketing a "premium mass" brand — you can drive urgency and conversion without compromising brand voice.
• Experience in a highly-matrixed, multi-channel retailer or with a distributed dealer / franchise network.