What are the responsibilities and job description for the Social Media Specialist position at Brinkley RV?
Description
Calling all creative storytellers with a social media obsession! Brinkley RV, a trailblazer in the RV industry, is seeking a passionate and talented Social Media Specialist to join our dynamic marketing team. If you live and breathe social media, have a flair for storytelling, and thrive on creating engaging content, this role is tailor-made for you!
Responsibilities:
- Social Media Guru: Craft a captivating post schedule that showcases the Brinkley brand, authentically telling our story and highlighting the features and benefits of each RV we build.
- Storytelling Superhero: Bring creative ideas and writing skills to the table to share how Brinkley is redefining the RV experience.
- Design Dynamo: Design eye-catching visuals for social media posts and newsletters.
- Go Live and Thrive: Liven up our social feeds with RV walkthroughs and how-to videos and even assist with virtual training sessions.
- Measure Up: Track social media analytics to make sure our content is hitting the mark.
- Photo & Video Visionary: Assist in the development and production of photography and video content for social media and our website, including sales videos, testimonials, product demos, and lifestyle stories.
- Content Crusader: Help keep marketing materials on our website and dealer portal fresh and current.
- Be an Online Brand Advocate: Assist the Sales & Marketing team in building relationships and fostering conversations in our communities and our valued partner’s comment sections.
Requirements
- A Social Media Mastermind: You understand the latest social media trends and can tailor content for different platforms to maximize engagement with a strong understanding of best practices and algorithms.
- Collaborative Storyteller: You are a creative thinker who can brainstorm engaging content and effectively communicate Brinkley's story across all marketing channels.
- Content Creation Pro: You have 2 years of experience crafting compelling social media content in a similar role.
- Design and Media Savvy: You possess a working knowledge of photo and video shoots and proficiency in design software (Adobe Creative Suite).
- Master Communicator: You have excellent writing and storytelling skills with a keen eye for aesthetics.
- Star Power Optional (But Seriously a Plus): We love on-screen dynamos who can connect with our audience and whose genuine, naturally captivating presence lights up the screen.
- Camping Enthusiast a Plus: We’d love to add more team members who enjoy the great outdoors.
Technical Skills:
- Adobe Creative Suite, including InDesign & Photoshop
- Microsoft Office Suite, including Excel
- Facebook Groups, Instagram, TikTok, YouTube, Threads, LinkedIn, Pinterest, Sprout, & Meta Business Suite
- Mailchimp
Compensation and Benefits:
Brinkley RV offers a competitive compensation and benefits package, along with the opportunity to work in a dynamic and growing company. Compensation will vary based on experience, skill and leadership capabilities. We pay competitive to the market and compensate based on the value that you bring to the organization. This position receives a comprehensive benefits package: Health Insurance, Vision and Dental Insurance, Life Insurance, Health Savings Account options, 401K with a discretionary match, Paid time off, and other Voluntary benefits (Short and Long term Disability, Accident, and Critical Illness). If you're passionate about creating memorable experiences and believe in the power of community, we encourage you to apply!
