What are the responsibilities and job description for the Social Media Specialist position at Brinkley RV?
Description:
Calling all creative storytellers with a social media obsession! Brinkley RV, a trailblazer in the RV industry, is seeking a passionate and talented Social Media Specialist to join our dynamic marketing team. If you live and breathe social media, have a flair for storytelling, and thrive on creating engaging content, this role is tailor-made for you!
Requirements:Responsibilities:
- Social Media Guru: Craft a captivating post schedule that showcases the Brinkley brand, authentically telling our story and highlighting the features and benefits of each RV we build.
- Storytelling Superhero: Bring creative ideas and writing skills to the table to share how Brinkley is redefining the RV experience.
- Design Dynamo: Design eye-catching visuals for social media posts and newsletters.
- Go Live and Thrive: Liven up our social feeds with RV walkthroughs and how-to videos and even assist with virtual training sessions.
- Measure Up: Track social media analytics to make sure our content is hitting the mark.
- Photo & Video Visionary: Assist in the development and production of photography and video content for social media and our website, including sales videos, testimonials, product demos, and lifestyle stories.
- Content Crusader: Help keep marketing materials on our website and dealer portal fresh and current.
- Be an Online Brand Advocate: Assist the Sales & Marketing team in building relationships and fostering conversations in our communities and our valued partner’s comment sections.
Who We're Looking For:
- A Social Media Mastermind: You understand the latest social media trends and can tailor content for different platforms to maximize engagement with a strong understanding of best practices and algorithms.
- Collaborative Storyteller: You are a creative thinker who can brainstorm engaging content and effectively communicate Brinkley's story across all marketing channels.
- Content Creation Pro: You have 2 years of experience crafting compelling social media content in a similar role.
- Design and Media Savvy: You possess a working knowledge of photo and video shoots and proficiency in design software (Adobe Creative Suite).
- Master Communicator: You have excellent writing and storytelling skills with a keen eye for aesthetics.
- Star Power Optional (But Seriously a Plus): We love on-screen dynamos who can connect with our audience and whose genuine, naturally captivating presence lights up the screen.
- Camping Enthusiast a Plus: We’d love to add more team members who enjoy the great outdoors.
Technical Skills:
- Adobe Creative Suite, including InDesign & Photoshop
- Microsoft Office Suite, including Excel
- Facebook Groups, Instagram, TikTok, YouTube, Threads, LinkedIn, Pinterest, Sprout, & Meta Business Suite
- Mailchimp