Copywriter (Multi-channel)

Who We Are

Build a brighter future while learning and growing with a Siemens company at the intersection of technology, community and sustainability. Our global team of innovators is always looking to create meaningful solutions to some of the toughest challenges facing our world. Find out how far your passion can take you.

About The Job

Brightly Software is searching for someone who excels at and enjoys composing captivating content across multiple touchpoints, marketing channels and industries. As our copywriter, youll be a key part of the content and creative team - working closely with the broader marketing team and organization. In this role, you will craft compelling copy with a consistent brand voice that differentiates Brightly Software from competitors to engage and convert readers. You will serve as a critical resource providing style guidance, writing best practices and copyediting assistance for quality assurance.

The right person for this role is an imaginative and persuasive storyteller, a conversion-oriented brand champion, a dedicated problem solver, self-motivated, reliable, meticulous, curious, passionate, and collaborative.

What You Will Do

• Write clear, concise, and error-free copy that reflects our defined tone of voice
• Learn and stay current on target audiences and key positioning for how our products and services solve customer pain points, differentiate based on industry and enhance core positioning
• Work closely with internal partners to understand project objectives, gather information, collaborate on feedback and refinements, and deliver against targeted dates
• Interpret creative direction and technical information, turning them into clear and persuasive copy for conversion
• Collaborate with UI/UX and graphic designers to bring your words to life
• Provide an extra set of eyes on copy written by internal partners as copyeditor, ensuring all copy reflects Brightly Softwares voice, aligns with core messaging, and adheres to our style guide
  
  

Types of Writing Youll Be Crafting

Creative and brand copywriting:

• Messaging briefs or brand frameworks
• Campaign ideation and outputs
• Employer brand content
• SaaS thought leadership and market education
• Short- and long-form storytelling
• Research reports and large data projects
  
  

Conversion & Digital Copywriting

• Website and landing page copy
• Email and cultivate campaign content
• Paid media copy (display, retargeting, social, and search campaigns)
• SEO-focused writing and keyword-optimized content
  
  

What You Need

• 5 years of copywriting and copyediting experience, ideally in a B2B or SaaS environment
• Bachelors degree in English, Communications, Marketing, or a related field
• Shown ability to work within established brand guidelines, including tone of voice and messaging frameworks
• Experienced knowledge of AP Style and strong attention to detail
• Demonstrated success in developing creative, compelling copy for marketing campaigns across multiple channels
• Experience with SEO best practices and writing optimized digital content
  
  

What Makes You a Standout

• Self-starter, with a desire to make a big impact by crafting compelling messages across key target audiences
• Experience adapting brand message and framework to individual markets and industries
• Strong product writing knowledge
• Willingness to grow and understand impact of AI
• Professional maturity, strong business sense and collaborative spirit
  
  

The Brightly culture

We're guided by a vision of community that serves the ambitions and wellbeing of all people, and our professional communities are no exception. We model that ideal every day by being supportive, collaborative partners to one another, conscientiously making space for our colleagues to grow and thrive. Our passionate team is driven to create a future where smarter infrastructure protects the environments that shape and connect us all. That brighter future starts with us.

Our Commitment to Equity and Inclusion in our Diverse Global Workforce:

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the every day with us.

Brightly maintains a Drug Free workplace in accordance with applicable law.

Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer-sponsored work authorization now or in the future for employment in the United States.

#Brightly

$65,600 $112,560