Demo

Copywriter (Multi-channel)

Lensa
Raleigh, NC Full Time
POSTED ON 12/31/2025
AVAILABLE BEFORE 1/30/2026
Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for Siemens. Clicking "Apply Now" or "Read more" on Lensa redirects you to the job board/employer site. Any information collected there is subject to their terms and privacy notice.

Job Family: Brightly Software

Req ID: 479950

Who We Are

Build a brighter future while learning and growing with a Siemens company at the intersection of technology, community and sustainability. Our global team of innovators is always looking to create meaningful solutions to some of the toughest challenges facing our world. Find out how far your passion can take you.

About The Job

Brightly Software is searching for someone who excels at and enjoys composing captivating content across multiple touchpoints, marketing channels and industries. As our copywriter, you’ll be a key part of the content and creative team - working closely with the broader marketing team and organization. In this role, you will craft compelling copy with a consistent brand voice that differentiates Brightly Software from competitors to engage and convert readers. You will serve as a critical resource providing style guidance, writing best practices and copyediting assistance for quality assurance.

The right person for this role is an imaginative and persuasive storyteller, a conversion-oriented brand champion, a dedicated problem solver, self-motivated, reliable, meticulous, curious, passionate, and collaborative.

What You Willdo

  • Write clear, concise, and error-free copythat reflects our defined tone of voice
  • Learn and stay current on target audiencesand key positioning for how our products and services solve customer painpoints, differentiate based on industry and enhance core positioning
  • Work closely with internal partners tounderstand project objectives, gather information, collaborate on feedbackand refinements, and deliver against targeted dates
  • Interpret creative direction and technicalinformation, turning them into clear and persuasive copy for conversion
  • Collaborate with UI/UX and graphicdesigners to bring your words to life
  • Provide an extra set of eyes on copywritten by internal partners as copyeditor, ensuring all copy reflectsBrightly Software’s voice, aligns with core messaging, and adheres to ourstyle guide

Types ofWriting You’ll Be Crafting

Creative And Brand Copywriting

  • Messaging briefs or brand frameworks
  • Campaign ideation and outputs
  • Employer brand content
  • SaaS thought leadership and marketeducation
  • Short- and long-form storytelling
  • Research reports and large data projects

Conversion& Digital Copywriting

  • Website and landing page copy
  • Email and cultivate campaign content
  • Paid media copy (display, retargeting,social, and search campaigns)
  • SEO-focused writing and keyword-optimizedcontent

What You Need

  • 5 years of copywriting and copyeditingexperience, ideally in a B2B or SaaS environment
  • Bachelor’s degree in English,Communications, Marketing, or a related field
  • Shown ability to work within establishedbrand guidelines, including tone of voice and messaging frameworks
  • Experienced knowledge of AP Style andstrong attention to detail
  • Demonstrated success in developingcreative, compelling copy for marketing campaigns across multiple channels
  • Experience with SEO best practices andwriting optimized digital content

What Makes Youa Standout

  • Self-starter, with a desire to make a bigimpact by crafting compelling messages across key target audiences
  • Experience adapting brand message andframework to individual markets and industries
  • Strong product writing knowledge
  • Willingness to grow and understand impactof AI
  • Professional maturity, strong businesssense and collaborative spirit

The Brightlyculture

We're guided by a vision of community that serves the ambitions and wellbeing of all people, and our professional communities are no exception. We model that ideal every day by being supportive, collaborative partners to one another, conscientiously making space for our colleagues to grow and thrive. Our passionate team is driven to create a future where smarter infrastructure protects the environments that shape and connect us all. That brighter future starts with us.

Our Commitmentto Equity and Inclusion in our Diverse Global Workforce:

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the every day with us.

Brightly maintains a Drug Free workplace in accordance with applicable law.

Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer-sponsored work authorization now or in the future for employment in the United States.

#Brightly

$65,600 $112,560

Organization: Smart Infrastructure

Job Type: Full-time

Category: Internal Services

If you have questions about this posting, please contact support@lensa.com

Salary : $65,600 - $112,560

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