What are the responsibilities and job description for the Communications Manager position at Briggs & Riley?
Communications Manager
Hybrid Office Schedule – Hauppauge, NY
In Office Tuesday - Thursday
Elevate a Premium Global Brand. Shape the Conversation. Drive Engagement.
Briggs & Riley is seeking a dynamic, strategic, and highly motivated Communications Manager to help amplify one of the most respected brands in the premium travel industry. If you're passionate about storytelling, building meaningful brand connections, and creating impactful communications strategies that drive awareness and engagement, this is an exciting opportunity to make your mark.
What to Expect
Reporting directly to the VP of Marketing, you'll lead initiatives across public relations, social media, and strategic partnerships, helping to strengthen Briggs & Riley's brand reputation and expand our reach among consumers, media, influencers, and industry partners.
Your Impact
Responsibilities include but are not limited to:
Public Relations
- Lead the PR strategy to elevate Briggs & Riley's presence within the premium travel and lifestyle space.
- Manage our PR agency to secure impactful media coverage, develop compelling brand stories, and identify proactive press opportunities.
- Monitor industry trends, manage media reporting and KPIs, and support reactive communications and crisis management when needed.
- Drive award submissions, licensing, and promotion across Marketing and Sales.
- Develop media materials, executive visibility programs, speaking opportunities, and spokesperson preparation.
Social Media
- Develop and execute social-first communication strategies that strengthen brand awareness and customer engagement.
- Oversee all brand activity across social platforms, ensuring consistency in content, messaging, and visual identity.
- Partner with our social agency to manage content calendars, product launches, and always-on storytelling.
- Lead influencer, creator, and UGC programs that align with the brand and resonate with target audiences.
- Analyze performance, manage KPIs, and provide actionable insights to optimize engagement.
Brand Partnerships
- Identify, evaluate, and activate strategic partnerships that expand brand reach and support business objectives.
- Manage partnership planning, budgets, execution, and cross-functional communication.
- Assess inbound opportunities through the lens of brand-fit and ROI.
What You Bring:
- BA in Marketing, Communications, or other Business Management areas.
- 7 years of experience in a corporate communications function and experience with public relations. Experience at a PR agency is preferred.
- Must have experience with social media content management, including UGC and influencer campaigns.
- Digital-first mindset and adaptability to AI tools that support your work.
- Experience in partnership contract negotiations as well as imagery and video asset conversations for social first mindset and adaptability.
- Ability to manage projects to completion, including coordinating across internal functions
- Experience with press/media management, social media content creation, vendor management, brand awareness/management.
- Computer programs/software – MS Office.
- Travel expectations ~20%
What Makes You a Great Fit
- You are extremely detail oriented, well organized and possess strong problem-solving skills.
- You have confidence and the ability to manage an external team of creatives and interact with various levels of senior management.
- You have a positive “can-do” attitude, are teamwork-oriented, reliable and focused on deliverables.
Who We Are
Briggs & Riley - The iconic American travelware brand recently voted the #1 luggage brand IN THE WORLD, known for uninterrupted innovation, uncompromising performance, and a relentless dedication to the art of travel. https://www.briggs-riley.com/
Our culture is our superpower. We are a 5-time Top Workplace winner, fueled by creativity, innovation, family values, and a passion for building products that elevate every journey. With an average employee tenure of over 10 years, we believe in investing deeply in our people and empowering them to grow.
Why Us?
We celebrate new ideas and champion people who are curious and take initiative. Your work will have visibility at the highest levels of the organization—and your successes will help shape one of the most respected brands in the travel industry.
Schedule
- Full Time, 9 am – 5 pm EST or 8/8:30 – 4/4:30
- Hybrid Schedule – Monday & Friday remote!
- Tuesday – Thursday onsite in the Hauppauge Office
Benefits
- Competitive salary plus bonus incentive
- Generous PTO
- Paid Holidays
- Medical/Dental/Vision
- Company paid Life and Short-Term Disability Insurance
- Ancillary benefits (STD, LTD, Life, FSA, Identity Theft)
- 401K with company match
- Profit Sharing Plan
- Hybrid Work Schedule in Hauppauge Office (Monday/Friday work from home!)
- Learning and development opportunities
- Fun team building events
- Employee Discounts
- College Scholarship Program for Employee’s children
- A knowledgeable, high-achieving & experienced team
Our Core Values
- Family
- Keep your Commitments
- Whatever It Takes
- Respect & Dignity
- Smart & Steady
- Do the Right Thing
- Passion, Pride & Loyalty
- Humility