What are the responsibilities and job description for the Marketing & Communications Manager position at Bridgeprep Academy, Inc.?
Network Marketing & Communications Manager
BridgePrep Academy Schools
Location: Florida (Statewide, with some travel required)
Reports To: VP of Marketing and Enrollment
Department: Operations, Network Team
Type: Full-Time, Exempt
Description:
- The Marketing and Communications Manager partners with BridgePrep Academy’s leadership and school teams to shape and deliver communications strategies while driving key recruitment marketing initiatives. This role plays a vital part in developing compelling brand-aligned marketing and communications content that aligns with network-wide goals to enhance BridgePrep’s present in the community.
Key Responsibilities
Responsibilities include but are not limited to the following:
- Support the development and distribution of staff newsletters and coordinate executive and C-Suite communications as needed.
- Lead public relations and media pitch efforts, manage social media channels, execute nurture email campaigns to engage new and existing families, and manage messaging for crisis or urgent situations.
- Write and edit high-quality copy for BridgePrep social media pages, website, advertising, and collateral, ensuring all materials align with BridgePrep’s brand voice and messaging.
- Partner with cross-functional teams at the campus level to identify, produce, and promote stories and content that elevate BridgePrep’s brand presence.
- Support the planning, execution, and monitoring of paid recruitment marketing campaigns to ensure strong campaign performance and alignment with annual enrollment goals.
- Partner closely with the VP of Marketing and Recruitment to ensure communications and marketing strategies are integrated, effective, and reflective of BridgePrep’s mission and priorities.
Metrics
- Achieve 30% year-over-year growth in student applications through the execution and optimization of high-impact marketing campaigns.
- Ensure that at least 40% of total student application volume is directly attributable to digital marketing efforts.
- Secure a minimum of 10 positive media placements annually and drive 10% growth in social media followers to strengthen brand presence
- Attain 90% agreement from family survey respondents that school communications are clear, welcoming, and supportive.
Values
- Value the voices of all staff, families, and students
- Work in collaboration to meet the needs of all stakeholders
- Seek and respond well to feedback and collaborate to find solutions
Qualifications and Experience
- Bachelor’s Degree
- Experience in charter schools preferred
Physical Requirements: Light work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force as frequently as needed to move
Travel: Occasional travel required for school support and/or training sessions
Compensation: BridgePrep Academy offers a competitive salary and benefits commensurate with Experience. BridgePrep Academy is an equal-opportunity employer and an organization that values diversity.
Disclaimer: This job description describes the general nature and level of work being performed by individuals hired into this job. This is not intended to be an exhaustive list of all responsibilities and duties required. BridgePrep Academy reserves the right to change any or all content of this job description based on business needs. The incumbent, if applicable, will be consulted and notified of any changes before they become effective.
