Lead Brand Ambassador

Brand Ambassador

Diamond Science & Sweetbriar

Company Overview

Bridge City Collective is a dynamic cannabis brand group representing innovative and fast-growing brands including Diamond Science and Sweetbriar. Our goal is to build strong retail partnerships, educate consumers, and create meaningful brand experiences that elevate the cannabis industry.

Through events, retail partnerships, budtender education, and community engagement, our team connects customers with premium cannabis products while strengthening brand presence across Illinois markets.

Position Overview

Bridge City Collective is seeking a dynamic and enthusiastic Brand Ambassador to represent Diamond Science and Sweetbriar across retail locations, community events, and industry activations. This role is responsible for increasing brand awareness, supporting retail partners, educating budtenders and customers, and executing marketing initiatives in the field.

The ideal candidate is passionate about branding, customer engagement, and the cannabis industry, with strong communication skills and the ability to create memorable brand experiences.

Key ResponsibilitiesBrand Representation & Customer Engagement

• Serve as the primary ambassador for Diamond Science and Sweetbriar at retail locations, community events, and promotional activations.
• Engage customers through product education, demonstrations, and interactive brand experiences.
• Communicate the unique features, benefits, and values of each brand to consumers and retail staff.
• Create memorable experiences that strengthen customer relationships and brand loyalty.

Retail Partner Support

• Send and distribute brand collateral and marketing materials to retail partners.
• Follow up with dispensaries to ensure:
• Brand tiles and menus are correctly loaded on platforms such as IHeartJane and Dutchie
• Marketing materials are available and displayed
• Budtenders have proper product knowledge
• Build strong relationships with dispensary staff and management.

Budtender Education & Training

• Conduct budtender trainings to educate retail staff on the benefits, features, and differentiators of Diamond Science and Sweetbriar products.
• Provide ongoing product education and updates as new items launch.

Event Marketing & Street Team Activities

• Represent the brands at trade shows, festivals, community events, and in-store activations.
• Set up and manage branded booths, displays, and promotional spaces.
• Distribute promotional materials such as flyers, coupons, and branded merchandise.
• Assist in organizing and executing marketing activations.

Marketing & Social Media

• Create engaging social media content that reflects brand voice and values.
• Support digital marketing initiatives and promotional campaigns.
• Collaborate with marketing and sales teams to ensure consistent messaging.

Field Insights & Market Research

• Collect customer feedback and insights from retail partners and consumers.
• Track market trends and competitor activity.
• Provide feedback to leadership to improve marketing strategies and product positioning.

Collaboration with Sales & Marketing Teams

• Work closely with the sales team to support product launches and retail growth.
• Assist with developing retail marketing strategies, including menu strategy and digital visibility.
• Support brand development initiatives including educational programs and influencer partnerships.

Additional Responsibilities

• Maintain accurate records of retail visits, trainings, and events.
• Travel to various retail locations and events across assigned markets.
• Perform additional duties as assigned by leadership.

Qualifications

• Must be 21 years of age or older.
• High school diploma or equivalent required; college education in marketing, communications, or related field preferred.
• 1 year of customer service experience required.
• Strong interpersonal and communication skills.
• Passion for marketing, branding, and the cannabis industry.
• Ability to work independently and collaboratively within a team environment.
• Comfortable speaking in front of groups and conducting trainings.
• Physical ability to stand for extended periods and participate in event activations.
• Flexibility to work evenings, weekends, and events as needed.
• Willingness to travel regularly within assigned markets.
• Bilingual candidates are encouraged to apply.

Preferred Skills

• Experience with social media management and content creation
• Familiarity with dispensary retail menu platforms
• Background in event marketing, promotions, or brand ambassadorship
• Experience collecting market research and customer feedback
• Knowledge of the cannabis industry and dispensary operations

Compensation & Benefits

• Pay: $18 – $23 per hour
• Flexible scheduling
• Fuel or mileage reimbursement
• Paid training
• Opportunities for advancement
• Employee discounts
• Paid time off (where applicable)

Work Environment

• Primarily field-based and event-driven
• Work will occur in dispensaries, events, trade shows, and community activations
• Regular travel throughout assigned regions may be required

Pay: $18.00 - $23.00 per hour

Benefits:

• Employee discount
• Flexible schedule
• Mileage reimbursement
• Paid time off
• Paid training

Work Location: On the road

Salary : $18 - $23