What are the responsibilities and job description for the Marketing Manager position at Brenton Engineering?
Continue Your Career as a Marketing Manager in a Growing Company
Join ProMach and shine. Whether you're creative, strategic, persuasive, or mechanically inclined, there's a place for you here. Be a problem-solver, a closer, a futurist-whatever drives you.
At ProMach, you'll be challenged and rewarded as you help improve packaging performance and shape the future of automation. And we'll be proud to have you on the journey.
Do we have your attention? Keep reading.
ProMach's Secondary Packaging Division has an exciting Marketing Manger position that will be responsible for leading the development, departmental alignment, and implementation of the overall marketing/branding strategy that supports business growth objectives for Brenton and Orion. This position possesses exceptional organizational and prioritization skills, and the ability to make business growth-minded decisions quickly, build strong relationships with key leadership team members, and thrive in a fast-paced work environment. This position includes both strategic and tactical responsibilities. Qualified candidates will be able to demonstrate the ability to convert the marketing/branding strategy into effective, frequent and consistent brand awareness and market engagement campaigns, delivered across multiple communication channels with measurable results.
Are you passionate about this work?
Strategic Responsibilities:
There's no monopoly on innovative ideas or limits to how far you can advance with our team. We offer an open, communicative environment that fosters individual initiative. We pride ourselves in being a company where people choose to build a career.
In addition to growth opportunities, as a Pro Mach employee, you receive more than just a paycheck. The education and experience you bring to a role with us matter. Placement within our salary range is determined based upon years of directly relatable experience for your position. These components, along with local and national compensation survey data, contribute to deciding a candidate's potential starting rate of pay.
Total compensation includes your salary, comprehensive medical/dental/vision programs, as well as life insurance, a generous paid time off program, and a retirement savings plan with a company match. And because we understand the importance of feeling protected, there is no waiting period for benefits – you are eligible on your first day of employment!
Base Salary Range: $100,000-$125,000/year DOE
Please note that the pay ranges listed on external job boards, outside our posting details, do not accurately reflect our internal compensation ranges.
If this sounds like you, we want to connect!
We have the rewards, opportunities, and market strength of a large organization combined with the entrepreneurial culture of a small, fast-paced company. You will enjoy the benefits of working with a growing company that competes globally with the personal touch and feel of a smaller company where you can make an impact every day.
Curious about life at Pro Mach & Brenton? Follow us on LinkedIn, Twitter, and Instagram!
Pro Mach is an Equal Opportunity Employer. Pro Mach uses E-Verify to verify the employment eligibility of all new hires to work in the United States. Pro Mach is a drug-free workplace.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
#BRENT
Join ProMach and shine. Whether you're creative, strategic, persuasive, or mechanically inclined, there's a place for you here. Be a problem-solver, a closer, a futurist-whatever drives you.
At ProMach, you'll be challenged and rewarded as you help improve packaging performance and shape the future of automation. And we'll be proud to have you on the journey.
Do we have your attention? Keep reading.
ProMach's Secondary Packaging Division has an exciting Marketing Manger position that will be responsible for leading the development, departmental alignment, and implementation of the overall marketing/branding strategy that supports business growth objectives for Brenton and Orion. This position possesses exceptional organizational and prioritization skills, and the ability to make business growth-minded decisions quickly, build strong relationships with key leadership team members, and thrive in a fast-paced work environment. This position includes both strategic and tactical responsibilities. Qualified candidates will be able to demonstrate the ability to convert the marketing/branding strategy into effective, frequent and consistent brand awareness and market engagement campaigns, delivered across multiple communication channels with measurable results.
Are you passionate about this work?
Strategic Responsibilities:
- Lead the development and implementation of the marketing plan that aligns with each brand’s business growth objectives for new equipment sales and aftermarket parts/services.
- Lead collaboration with sales and operational leadership to define company target profiles, decision maker personas, and overall target market size to engage.
- Lead discussions with internal subject matter experts to develop content that increases brand awareness, differentiates our solutions in the market, builds trust within our industry, and engages the target audience to act.
- Lead content development with outside industry/agency/vendor relationships for advertising, press relations, graphics, videography, imagery, and website enhancement.
- Create and execute a communication strategy with ProMach sister companies to co-market system solutions into relevant markets.
- Identify new and traditional marketing channels that will be successful at engaging target audiences. (ex: Digital advertising, PPC, Geo-fencing, IP targeting, etc.)
- Lead initiatives that will drive market traffic to various industry trade shows and events (in-person or virtually).
- Develop and manage the annual marketing budget that executes the marketing plan efficiently and effectively (results-based).
- Create and maintain content that supports market engagements and sales support collateral for end-user and distrubutor sales channels.
- Capture/edit video and image assets for company solutions and brand related initiatives.
- Create and execute digital campaigns (ex: e-mail, LinkedIn, YouTube, industry related publications, etc.).
- Create, maintain, and communicate a detailed schedule of market outreach initiatives.
- Managing industry trade show and events logistics.
- Record and organize KPIs of various marketing initiatives for monthly reporting.
There's no monopoly on innovative ideas or limits to how far you can advance with our team. We offer an open, communicative environment that fosters individual initiative. We pride ourselves in being a company where people choose to build a career.
In addition to growth opportunities, as a Pro Mach employee, you receive more than just a paycheck. The education and experience you bring to a role with us matter. Placement within our salary range is determined based upon years of directly relatable experience for your position. These components, along with local and national compensation survey data, contribute to deciding a candidate's potential starting rate of pay.
Total compensation includes your salary, comprehensive medical/dental/vision programs, as well as life insurance, a generous paid time off program, and a retirement savings plan with a company match. And because we understand the importance of feeling protected, there is no waiting period for benefits – you are eligible on your first day of employment!
Base Salary Range: $100,000-$125,000/year DOE
Please note that the pay ranges listed on external job boards, outside our posting details, do not accurately reflect our internal compensation ranges.
If this sounds like you, we want to connect!
- 5 Years in a marketing leadership role, preferably within a manufacturing/industrial environment.
- Proficient in marketing automation platforms.
- Proficient in content management and web-based analytics systems.
- Proficient in Microsoft Word, Excel, PowerPoint, and Outlook.
- Proficient in content development as it relates to Search Engine Optimization (SEO).
- Able to travel up to 25% for company meetings and events.
- Creative Adobe Suite: Illustrator, PhotoShop, InDesign, and/or Premiere Pro
- Market segment research
- Management of a sales tool asset repository
- Generative Engine Optimization (GEO) and AI content generation
We have the rewards, opportunities, and market strength of a large organization combined with the entrepreneurial culture of a small, fast-paced company. You will enjoy the benefits of working with a growing company that competes globally with the personal touch and feel of a smaller company where you can make an impact every day.
Curious about life at Pro Mach & Brenton? Follow us on LinkedIn, Twitter, and Instagram!
Pro Mach is an Equal Opportunity Employer. Pro Mach uses E-Verify to verify the employment eligibility of all new hires to work in the United States. Pro Mach is a drug-free workplace.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.
#BRENT
Salary : $100,000 - $125,000