What are the responsibilities and job description for the Marketing Coordinator position at Brandywine Realty Trust?
Company Background
At Brandywine, 'Best of Class' is our mission and our focus in developing, building, and managing the nation's most remarkable Class-A office, multi-family and mixed-use properties. We continuously support and give back to the communities in which we live and work. Our mission drives our corporate culture to foster the potential for excellence in every employee.
Our company was founded in 1994 by Jerry Sweeney, who serves as our President and CEO. We are a publicly traded company listed on the New York Stock Exchange (NYSE: BDN) operating in select markets across the nation.
Summary
The Marketing Coordinator plays a key role in digital marketing, content creation, social media management, and event support. This role collaborates closely with Leasing, Development and Property Management teams to develop and execute initiatives that strengthen brand visibility and drive audience engagement.
Responsibilities
Digital Marketing
- Email Marketing: Build, format, and deploy email campaigns; maintain calendar, track performance and recommend enhancements.
- Advertising: Develop content, adjust audience targeting, monitor campaigns across LinkedIn, Google Ads, CoStar, and LoopNet; support seasonal and consumer-facing campaigns; assist with billing and reporting.
Social Media
- Create, schedule, and publish content for Brandywine, Schuylkill Yards and Uptown ATX channels.
- Maintain relationships with relevant partners to cross-promote
- Monitor engagement, analyze performance, and prepare monthly reporting.
Administrative Support
- Department project management
- Regular KPI reporting across marketing & PR initiatives
- Assist with promotional merchandise ordering and inventory management.
- Assist with project coordination and industry/competitor trend monitoring.
- Assist with department finances and billing
Content Development & Copywriting
- Draft and edit content for marketing materials, websites, ads, presentations, and blog posts with guidance from Marketing Directors.
- Provide copy guidance and creative feedback.
Event Support & Programming
- Coordinate logistics and promotional work for marketing-driven events.
- Support Brandywine-hosted real estate events; manage related invoices and vendor coordination.
Other
- Other Duties as Assigned
Skills and Qualifications
REQUIRED:
- Bachelor’s degree in Marketing, Communications, Business, or related field.
- 1–2 years of experience in marketing, communications, or public relations.
- Proficiency in Microsoft Office and working knowledge of Adobe Creative Suite.
- Balance of analytical and communication skills.
- Highly organized, detail-oriented, fast-paced, collaborative.
PREFERRED:
- Experience/interest in CRE, architecture, engineering, or B2B sectors.
- Familiarity with project management tools and CRM systems.
- Digital analytics experience.
Physical Requirements – Per OSHA
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Frequent: Standing; walking; talking; hearing; using close and distant vision, color vision, peripheral vision, depth perception.
Occasional: Sitting; use of hands to feel or grasp; reaching with hands and arms; climbing or balancing; working on a ladder, stooping; kneeling; crouching; lifting objects up to 50 lbs. in weight.
Work Environment
- The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- While performing the duties of this job, the employee is occasionally exposed to wet and/or humid conditions; moving mechanical parts; high, precarious places; outside weather conditions; risk of electrical shock; and vibration. The noise level in the work environment is usually moderate.
THE ABOVE STATEMENTS ARE INTENDED TO DESCRIBE THE GENERAL NATURE AND LEVEL OF WORK BEING PERFORMED BY INDIVIDUALS ASSIGNED TO THIS POSITION. THEY ARE NOT INTENDED TO BE AN EXHAUSTIVE LIST OF ALL DUTIES, RESPONSIBILITIES, AND SKILLS REQUIRED OF PERSONNEL SO CLASSIFIED.