Onsite Leasing Agent — Lease-Up Specialist

Position Summary

Brandywine Homes USA is seeking a high-energy, results-driven Onsite Leasing Agent to lead lease-up efforts for a new townhome build-to-rent (BTR) community in Wilmington, NC. This role is not a stabilized-property leasing position — it is a lease-up mandate. The successful candidate will be the primary driver of traffic generation, tour conversion, and closing velocity during the community's initial fill period, and will continue to own leasing performance through stabilization.

Schedule

• Wednesday – Saturday: 9:00 AM – 6:00 PM
• Sunday: 12:00 PM – 5:00 PM
• Onsite presence required all five days; no remote or hybrid flexibility during lease-up phase
• Schedule may require adjustment around move-in events, marketing pushes, or leasing deadlines at management's discretion

Required Qualifications

• Active North Carolina Real Estate License in good standing — non-negotiable requirement for this position
• Minimum 2 years of lease-up-specific experience (new construction, BTR, or single-family/townhome rental lease-up) — general stabilized-property leasing experience alone does not satisfy this requirement
• Must reside in or be willing to relocate to the greater Wilmington, NC area prior to start — this is a fully onsite role with no remote flexibility
• Working familiarity with the Wilmington, NC rental market — competitive set, pricing dynamics, seasonal demand patterns, and local renter profile
• Comfort working in a fast-paced, target-driven, unstabilized-community environment
• Strong verbal and written communication skills; ability to build rapport quickly with prospective residents
• Working knowledge of Fair Housing laws and ability to lease in full compliance with federal, state, and local regulations
• Reliable transportation and ability to work the required weekend-inclusive schedule

Required Systems Proficiency:

• Yardi — leasing, applications, and reporting
• HubSpot — lead management and CRM follow-up
• RingCentral — phone/communications platform
• Power BI — leasing pacing dashboards and reporting

Preferred Qualifications

• Experience with townhome product specifically (multi-level unit tours, exterior/grounds presentation)
• History of exceeding leasing velocity goals in a commission-based structure
• Existing local network or referral relationships within the Wilmington market
• Familiarity with digital lead generation tools (ILS platforms, social media leasing campaigns, CRM follow-up systems)

Core Responsibilities

Lease-Up Execution

• Own the leasing funnel from first point of contact through signed lease — inquiry, tour, application, approval, move-in
• Drive lease-up pace against a defined absorption schedule; escalate pacing risk to the SVP of Operations proactively

Traffic Generation (Go-Get Mentality)

• Proactively source prospects beyond passive inbound leads — local business partnerships, community events, corporate relocation outreach, referral programs, social media presence, and grassroots marketing specific to the Wilmington market
• Identify and test creative, low-cost traffic-driving tactics appropriate for a new BTR community without an established reputation yet
• Partner with marketing/regional team to flag what's converting and what isn't, in real time

Sales & Closing

• Convert tours into signed leases through a consultative, high-energy sales approach — not order-taking
• Handle objections (price, timing, competing communities) with confidence and offer creative, policy-compliant solutions to get deals across the line
• Maintain accurate, timely CRM/guest card documentation on every prospect touchpoint

Compliance & Documentation

• Ensure every lease, application, and screening decision complies with Fair Housing, FCRA, and Brandywine policy
• Maintain licensure requirements and complete required continuing education
• Escalate any fair housing, applicant dispute, or legally sensitive situation to the SVP of Operations immediately rather than resolving independently

Community Presentation

• Maintain model units, leasing office, and community common areas in show-ready condition at all times
• Coordinate with construction/turnover teams to ensure units are tour-ready and move-in-ready on schedule

Reporting

• Provide regular (daily/weekly, per management cadence) leasing activity reports: traffic, tours, applications, approvals, denials, and closed leases
• Flag pacing gaps, competitive pricing intelligence, and market feedback that could affect lease-up strategy

Core Competencies

• Sales mentality: Sees every tour as a closable deal, not a maybe
• Creativity: Generates non-obvious ways to drive traffic to a community without brand recognition yet
• Urgency: Operates with a lease-up clock in mind — every vacant day has a cost
• Resilience: Handles rejection and slow weeks without losing momentum
• Judgment: Knows the difference between creative and non-compliant; escalates gray areas rather than guessing

Physical Requirements

• Ability to walk the community and show units multiple times daily, including exterior grounds and stairs (townhome product)
• Ability to work outdoors during tours in varying weather conditions

Reporting Structure

Reports to the SVP of Operations.

Pay: $25.00 - $29.00 per hour

Expected hours: 40.0 per week

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Referral program
• Retirement plan
• Vision insurance

Application Question(s):

• Are you able to work the required onsite schedule of Wednesday–Saturday, 9:00 AM–6:00 PM, and Sunday, 12:00 PM–5:00 PM, with no remote or hybrid flexibility during the lease-up phase, and are you able to adjust your schedule as needed for move-in events, marketing initiatives, or leasing deadlines?

Experience:

• lease-up-experience (new construction, BTR, or single-family: 2 years (Preferred)
• Yardi: 2 years (Preferred)

License/Certification:

• Real Estate License (North Carolina) (Preferred)

Work Location: In person

Salary : $25 - $29