What are the responsibilities and job description for the Director Ecommerce position at BrainWorks?
Our firm has been exclusively engaged to identify a Director of E-Commerce for a privately held, vertically integrated consumer products organization entering a significant growth phase. This company has an established national retail footprint, a diversified multi-brand portfolio, and full control across product development, manufacturing, and distribution.
With decades of operating history and approximately $100M in annual revenue, the business is now under new executive leadership and is investing heavily in scaling its digital capabilities. E-commerce represents one of the most critical and underdeveloped growth channels, and this hire will play a central role in defining and executing that strategy.
The Opportunity
This is a foundational leadership role—effectively the first true head of e-commerce within the organization. The mandate is to build, scale, and lead the entire digital business across direct-to-consumer and marketplace channels.
You will inherit a capable execution team and early signs of traction across key platforms, but the function currently lacks unified leadership, long-term strategy, and operational rigor. This creates a unique opportunity to architect the vision, establish best practices, and build a high-performing, scalable e-commerce engine.
The role offers direct exposure to executive leadership and significant influence over growth strategy, brand development, and digital transformation.
Key Responsibilities
We are seeking a hands-on, entrepreneurial leader with a strong track record of scaling e-commerce businesses in complex, multi-channel environments.
BrainWorks is a leading executive search firm that excels in delivering top-tier talent to drive sales and marketing success. Our Sales & Marketing Practice specializes in identifying high-performing professionals who can elevate your business outcomes.
From mid-level managers to C-suite executives, we partner with clients across industries to place leaders in key roles, including sales, marketing, business development, and product management.
BrainWorks prides itself on quality, speed, and results, powered by our proven process refined over 30 years. Partnering with BrainWorks means gaining a trusted ally who is passionate about your success. Visit us at brainworksinc.com.
Industry 1: Consumer Goods
Industry 2: Retail
Industry 3:
Job ID: 58295945903
Category: Sales and Marketing
Location: Greenville, IN
With decades of operating history and approximately $100M in annual revenue, the business is now under new executive leadership and is investing heavily in scaling its digital capabilities. E-commerce represents one of the most critical and underdeveloped growth channels, and this hire will play a central role in defining and executing that strategy.
The Opportunity
This is a foundational leadership role—effectively the first true head of e-commerce within the organization. The mandate is to build, scale, and lead the entire digital business across direct-to-consumer and marketplace channels.
You will inherit a capable execution team and early signs of traction across key platforms, but the function currently lacks unified leadership, long-term strategy, and operational rigor. This creates a unique opportunity to architect the vision, establish best practices, and build a high-performing, scalable e-commerce engine.
The role offers direct exposure to executive leadership and significant influence over growth strategy, brand development, and digital transformation.
Key Responsibilities
- Own full P&L accountability for all e-commerce channels (DTC and marketplaces)
- Define and execute a comprehensive digital growth strategy and operating roadmap
- Build, mentor, and scale a high-performing e-commerce team
- Lead channel strategy across Shopify, Amazon, Walmart Marketplace, Faire, and emerging platforms
- Relaunch and optimize underperforming marketplace channels, including Amazon
- Identify and develop new revenue streams, including social commerce and emerging platforms
- Drive site performance through UX optimization, merchandising, pricing, and conversion strategies
- Oversee performance marketing efforts across major digital channels with a strong ROI focus
- Establish and track core KPIs including ROAS, CPA, conversion rate, AOV, and LTV
- Partner cross-functionally with product, creative, supply chain, and sales leadership
- Elevate brand storytelling and positioning across a diverse product portfolio
- Leverage a robust new product pipeline to identify breakout and high-growth opportunities
We are seeking a hands-on, entrepreneurial leader with a strong track record of scaling e-commerce businesses in complex, multi-channel environments.
- 7 years of progressive e-commerce leadership experience
- Demonstrated success scaling digital revenue beyond $5M–$20M
- Deep expertise across Shopify/DTC and major marketplaces, particularly Amazon Seller Central
- Strong command of performance marketing and data-driven growth strategies
- Experience building teams and infrastructure in high-growth or transformation environments
- Analytical mindset with fluency in key e-commerce metrics and optimization frameworks
- Comfortable operating in ambiguity and building from the ground up
- Experience in high-SKU, fast-moving consumer products environments is highly preferred
- First dedicated e-commerce leadership role within a well-established company
- Significant opportunity to build and shape a function from inception
- Strong product pipeline with demonstrated market traction and viral potential
- High visibility and direct partnership with executive leadership
- Entrepreneurial, execution-focused culture with meaningful growth ambitions
BrainWorks is a leading executive search firm that excels in delivering top-tier talent to drive sales and marketing success. Our Sales & Marketing Practice specializes in identifying high-performing professionals who can elevate your business outcomes.
From mid-level managers to C-suite executives, we partner with clients across industries to place leaders in key roles, including sales, marketing, business development, and product management.
BrainWorks prides itself on quality, speed, and results, powered by our proven process refined over 30 years. Partnering with BrainWorks means gaining a trusted ally who is passionate about your success. Visit us at brainworksinc.com.
Industry 1: Consumer Goods
Industry 2: Retail
Industry 3:
Job ID: 58295945903
Category: Sales and Marketing
Location: Greenville, IN
Salary : $100