What are the responsibilities and job description for the Paid Media Manager position at Brado?
About Us
Brado Digital Marketing helps healthcare leaders build patient trust and grow in a digital-first world. We lead the industry in designing branded digital experiences through our AI-enhanced approach- connecting patients to care with safety, empathy and measurable growth.
Our Values: At Brado, we value the individual. We believe work and life can be synergistic and should not be at odds. The joy and renewal you get from each source must fuel the other. We have and will continue to cultivate a team who celebrates our diversity of thoughts, beliefs, backgrounds, and lifestyles. We are driven by our passion to do great work with great clients that are truly changing lives.
The Role
The Paid Media Manager is responsible for owning and managing a variety of digital marketing campaigns, focusing on paid search, that will drive growth for clients of Brado. This includes creating and managing digital campaigns, making optimizations, and assisting account managers with client communication. Candidates that apply must have at least 3 years of managing and building direct-to-consumer campaigns through Google Ads, preferably in an agency setting.
Key Responsibilities
Brado Digital Marketing helps healthcare leaders build patient trust and grow in a digital-first world. We lead the industry in designing branded digital experiences through our AI-enhanced approach- connecting patients to care with safety, empathy and measurable growth.
Our Values: At Brado, we value the individual. We believe work and life can be synergistic and should not be at odds. The joy and renewal you get from each source must fuel the other. We have and will continue to cultivate a team who celebrates our diversity of thoughts, beliefs, backgrounds, and lifestyles. We are driven by our passion to do great work with great clients that are truly changing lives.
The Role
The Paid Media Manager is responsible for owning and managing a variety of digital marketing campaigns, focusing on paid search, that will drive growth for clients of Brado. This includes creating and managing digital campaigns, making optimizations, and assisting account managers with client communication. Candidates that apply must have at least 3 years of managing and building direct-to-consumer campaigns through Google Ads, preferably in an agency setting.
Key Responsibilities
- Build, manage, and optimize paid media campaigns in Google Ads, Social Media platforms and other digital advertising platforms.
- Work with paid media specialists to delegate day-to-day campaign management tasks.
- Analyze campaign performance and write insights for client reporting.
- Collaborate with paid media strategist to develop additional scopes for existing clients.
- Participate in client meetings related to current campaigns.
- Perform ongoing A/B split testing, keyword mining, etc. to improve campaign performance and identify areas of growth.
- Provide media budget estimates/recommendation/communicate budget changes to the paid media specialist.
- Provide guidance and mentorship to paid specialists in areas including campaign setup, budgeting, optimization, tracking, reporting, testing and quality assurance.
- Help develop integrated digital marketing strategies in collaboration with other departments and client teams.
- Own paid media end of month invoicing and reconciliation for clients paid media channels.
- Manage and support compliance with all company or job specific trainings for all employees and vendors working on your team.
- Help create and execute educational initiatives for the paid media team such as developing internal resources and training sessions.
- 3 years (minimum) of digital campaign creation & management, experience in Google Ads, Microsoft Shopping, Excel, PowerPoint and Google Analytics, YouTube, display.
- Paid search and shopping campaign management is required.
- Bachelor's degree in marketing or related field.
- Experience in DV360, SA360, CM360 and paid social platforms is a plus.
- Experience in display, video, and/or social is a plus.
- Health Care Plan (Medical, Dental & Vision)
- Retirement Plan (401k, IRA)
- Life Insurance (Basic, Voluntary & AD&D)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Family Leave (Maternity, Paternity)
- Short Term & Long Term Disability
- Training & Development
- Work From Home