Paid Social Media Manager

Paid Social Media Manager

Job Overview:

We are looking for a Paid Social Media Manager with a strong focus on Meta channels to join our team. As the Paid Social Media Manager, you will be the day-to-day point of contact for paid social media for assigned clients, leading campaign development, activation, and innovation. The ideal candidate should have significant experience in running paid social media programs for clients on Facebook and Instagram. They should also be familiar with paid social media channels such as LinkedIn, Tik Tok, and other emerging platforms.

The Paid Social Media Manager will be responsible for applying their social mastery to deliver against client goals and KPIs. You will work closely with other team members on the Performance Marketing Team and other departments in the development and communication of all strategies while owning tactical execution of campaigns.

Responsibilities:

• Leading the development and execution of paid social media campaigns on Facebook and Instagram
• Managing the day-to-day operations of assigned accounts and ensuring client expectations are met
• Staying up to date with the latest trends and best practices in social media advertising
• Collaborating with other team members to develop effective campaigns and strategies
• Monitoring campaign performance and making necessary adjustments to optimize performance and achieve KPIs
• Analyzing data and preparing reports to communicate campaign performance to clients as well as make recommendations for optimizations.
• Developing and maintaining relationships with clients an internal point of contact for paid social media

Requirements:

• At least 2 years of experience in the tactical execution of paid social media programs in an advertising and marketing agency environment
• Strong expertise in Facebook and Instagram paid social media advertising
• Familiarity with paid social media channels such as LinkedIn, Tik Tok, and other emerging platforms
• Ability to develop effective social media campaigns that deliver against client goals and KPIs
• Strong analytical skills and ability to analyze data to optimize campaign performance
• Excellent communication and interpersonal skills
• Ability to work independently and in a team environment
• Bachelor's degree in Marketing, Advertising, Communications, or a related field

If you are a results-driven individual with a passion for social media advertising and experience in managing paid social media campaigns on Facebook and Instagram, we would love to hear from you.