Senior Director, Fashion PR

BPCM is a women-led Public Relations and Communications agency that focuses on building brand partnerships and telling impactful stories for our clients. We are committed to providing a supportive, inclusive environment for our team members and fostering their development.

We are currently seeking a Senior Director of Fashion PR to join our team of brand builders and storytellers. This is a pivotal leadership role for an established PR strategist who can shape the agency's fashion communications vision, drive innovation, bring creativity and strategic thinking to both current clients and new business proposals, and lead teams in delivering transformative results for some of the industry's most respected brands.

At BPCM, we're passionate about excellence and innovation, and we celebrate diversity, sustainability, and authenticity in every story we tell.

Requirements

What You'll Do

• Lead agency-wide Fashion PR strategy and vision, setting the tone for excellence, creativity, and innovation across client portfolios.
• Oversee and mentor teams, fostering high performance, accountability, and professional growth.
• Serve as a senior strategic partner to clients, providing counsel on integrated brand communications, reputation management, and long-term positioning.
• Develop and execute comprehensive, multi-channel PR and partnership strategies that drive measurable business impact and enhance brand equity.
• Cultivate and strengthen executive-level media and industry relationships, acting as a senior connector between clients and key editors, influencers, and thought leaders.
• Oversee high-profile brand moments, fashion shows, partnerships, and press activations that elevate visibility and engagement.
• Collaborate cross-functionally with creative, digital, and social teams to ensure seamless, integrated storytelling across all platforms.
• Lead the agency's approach to insights and measurement, leveraging data, analytics, and industry trends to inform strategic decision-making.
• Champion innovation, staying ahead of cultural, digital, and industry shifts to continually evolve BPCM's PR offering.
• Collaborate with leadership and teams across departments to lend fashion industry insights and counsel
• Represent BPCM's Fashion practice internally and externally, helping lead new business initiatives, agency marketing, and thought leadership.
  
  

What You Bring to the Team

• 10 years of progressive experience in fashion PR and communications, ideally within a leading agency or global brand environment.
• Proven experience leading large-scale, integrated communications programs for top-tier fashion, luxury, or lifestyle brands.
• Deep media and influencer relationships across fashion, consumer, and digital landscapes.
• Demonstrated success as a trusted advisor to C-suite executives and brand leaders.
• Exceptional storytelling, writing, and communication skills, with a sharp understanding of cultural relevance and brand narrative.
• Strong leadership and team-building abilities, with a track record of inspiring and developing talent.
• Strategic thinker with strong business acumen, capable of translating brand goals into measurable PR outcomes.
• Experience managing complex budgets, resources, and multi-client portfolios.
• Visionary mindset — driven to innovate, push creative boundaries, and elevate the agency's thought leadership within the industry.
  
  
  

Benefits

• Medical, Dental, Vision Benefits
• 401k and additional supplementary benefits
• WFH Stipend
• Summer Fridays
• Generous PTO policy with a 2-week holiday break in December
  
  
  

This role will be hybrid, 3 days minimum in office.

The anticipated salary range for this position is $130,000 - $150,000 annually. Actual compensation is based on a range of factors including but not limited to skill set, level of experience, and location. Whether a prospective employee will be paid within the compensation range listed above will depend on a number of factors including but not limited to the candidate's depth of experience and qualifications; the level of specialization the role requires; budgetary considerations, and the local market conditions that exist where the employee will be based.

Why BPCM:

We believe that the strongest aspect of our agency is our team, and we take great care in ensuring their wellbeing, connection and support. Our past, present and future team will tell you that BPCM is extremely strong at balancing a fast-paced, high-achieving environment with a strong community and individual care. Our agency is committed to excellence for our clients, and for each other. We offer a competitive salary, benefits, hybrid work schedule, WFH stipend, summer hours and a generous Paid Time Off policy.

BPCM is committed to fostering and promoting an inclusive environment that allows us to recruit and retain highly talented staff with diverse backgrounds and differing abilities.

The job description is to be used merely as a guide of expectations rather than an exhaustive list of all duties and competencies. All requirements and skills are subject to change as business needs evolve.