What are the responsibilities and job description for the Graphic Designer position at Boys Lie?
Graphic Designer & Marketing Creative
Position Overview
Boys Lie is seeking a talented and detail-oriented Graphic Designer to join our growing team. This role will focus on designing marketing assets for digital campaigns—emails, website banners, ads, and social creative. The ideal candidate has a strong visual eye, thrives in a fast-paced environment, and is passionate about fashion and brand storytelling.
You'll work closely with the CEO, COO, and Marketing team to translate brand direction into compelling visual content that drives engagement, conversions, and brand loyalty.
Key Responsibilities
Marketing & Digital Design
- Design and build creative assets for digital marketing, including emails, web banners, paid ads, and social content.
- Develop campaign visuals for product drops, collaborations, and seasonal launches aligned with Boys Lie's brand identity.
- Create layouts for landing pages, promotional graphics, and homepage features in Shopify.
Collaborate with marketing to ensure all creative aligns with campaign goals, messaging, and KPIs.
Brand & Asset Management
- Maintain consistency of Boys Lie's brand standards across all visual channels.
- Organize and manage creative assets, file structures, and libraries (Dropbox, Google Drive, etc.).
- Support the development of a scalable visual system for marketing and e-commerce campaigns.
Marketing Operations Support
- Partner with e-commerce and marketing teams to maintain visual consistency across product pages and promotional materials.
- Contribute to seasonal campaign planning, including creative direction, styling inspiration, and visual mockups.
- Review and track performance of creative assets to help inform future design decisions.
Qualifications
- 2–4 years of experience in graphic design, digital marketing, or fashion creative roles.
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign).
- Experience with Klaviyo, Shopify, or similar e-commerce and email/SMS platforms.
- Understanding of design for paid social and performance marketing channels.
- Strong organizational skills with the ability to manage multiple projects and meet deadlines.
- Passion for visual storytelling, trend awareness, and fashion culture.
Preferred Skills
- Experience designing for apparel or lifestyle brands.
- Understanding of production artwork and garment printing techniques.
- Familiarity with photo and video editing tools (e.g., CapCut, Adobe Premiere).
- Ability to work collaboratively in a small, fast-moving creative environment.
What We Offer
- Competitive salary and benefits package
- Full benefits package including Medical, Dental, Vision plans
- 401K with Employer contribution
- Opportunities for growth and hands-on experience in both fashion and marketing design.
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