Local Marketing Manager

Summary:

BOWA is seeking a proactive, detail-oriented Local Marketing Manager to support territory-level marketing initiatives that drive brand awareness, referral relationships, and lead generation. This role is ideal for someone who thrives on local outreach, event execution, and cross-functional coordination. From managing neighborhood-level sponsorships and realtor engagement to executing high-touch events and overseeing branded materials, this role is key to helping our Project Leaders (PL) connect with their communities—and ensuring BOWA remains top of mind with the right clients and partners.

Roles and Responsibilities

• Territory Based Marketing
• Client & Partner Relations
• Community Engagement
• Manage Branded Apparel & Swag

Essential Duties and Responsibilities

• Territory Based Marketing
  • Research, local market knowledge, outreach for sponsorship opportunities
    • Research:
      • Maintain list of target neighborhoods per PL with associated Homeowners Associations, community groups, etc.
      • Identify realtors in territory and help prioritize with PL
      • Identify organizations/businesses/schools that contain our Circle of Influence (COI) and help prioritize with PL
    • Perform outreach to negotiate opportunities & recommend activities:
      • Contact local organizations, businesses, and schools to request sponsorship opportunities and make recommendations (based on available budget, alignment with brand, relevance to COI etc.)
      • Present to PL for approval/buy in
      • Complete required paperwork to secure events or sponsorship; process with Accounts Payable; log events in and maintain event tracker
  • Execution of local & realtor event elements
    • Provide all required assets to fulfill sponsorship, including branding elements, ads, signage, apparel, swag, gifts, etc.
    • Identify BOWA Break items, facilitate order & delivery, process invoices
  • Manage schedule of local events
    • Coordinate any day-of need with PL; attend if relevant
  • Brand events
  • Execute priority brand events based on event strategy
  • Branding elements, gifts, content, invitations, food & beverage
  • Track invites, replies, attendees
  • Post event follow up/communication
• Project related gifting (Referral, End of Project Client gifts)
  • Order & process invoices
  • Wrap and facilitate delivery of gift
• Manage invoicing & local marketing budget for each PL
• Manage branded apparel and swag
  • Identify new, on brand swag
  • Maintain inventory and Reorder swag
  • Revamp brand apparel program and stand-up company store
  • Manage brand budget & invoicing

Supervisory Responsibilities:
There are no supervisory responsibilities with this position.

Requirements for the Position:

• Bachelor’s Degree required.
• Proficiency in MS Office, Adobe, Chrome, and ability to learn other software packages or tech solutions.
• Remaining flexible as day-to-day and week-to-week obligations may change, adapt, as necessary.
• Demonstration of Heroic Customer Service (BOWA Core Value) for external and internal customers.
• Ability to communicate extremely well both written and verbally.
• Problem solving skills to solve problems timely and effectively and look for new solutions.
• Strong attention to detail, highly organized, and ability to work independently to meet deadlines.
• Excellent time management skills and the ability to prioritize work with multiples requests at hand.
• Ability and desire to work well with others and build positive relationships.
• Ability to identify an issue and work toward resolution without prompting or request.