What are the responsibilities and job description for the Marketing Coordinator position at Bonton Farms?
What is Bonton?
For the last 200 years, racial injustice and systemic oppression prevented opportunities in Bonton that were a given elsewhere. People here experienced higher rates of diabetes, stroke and cancer, and 48% of residents lived in poverty. Residents have been denied access to the seven human essentials that are necessary to survive and thrive - health & wellness, economic stability, safe and affordable housing, transportation, a sense of belonging, education and access to fair credit. Today, the community is transforming, and healing is coming from within.
Who We Are
Bonton Farms is on a mission is to transform lives by disrupting systems of inequity, laying a foundation where health, wholeness, and opportunity are the norm for all people. While many nonprofits work to solve one issue, Bonton Farms focuses on place-based interventions to build community capacity for long-term change. As the ecosystem of community resources improves, the neighbors in Bonton use these resources to build successful, self-sufficient lives, ultimately interrupting the impact of decades of disenfranchisement. Bonton Farms’ programs focus on the following seven human essentials: economic stability, health and wellness, transportation, education, access to fair credit and community belonging.
THE MISSION - Transform lives by disrupting systems of inequity, laying a foundation where change yields health, wholeness and opportunity as the norm.
Overview of Role:
For the last 200 years, racial injustice and systemic oppression prevented opportunities in Bonton that were a given elsewhere. People here experienced higher rates of diabetes, stroke and cancer, and 48% of residents lived in poverty. Residents have been denied access to the seven human essentials that are necessary to survive and thrive - health & wellness, economic stability, safe and affordable housing, transportation, a sense of belonging, education and access to fair credit. Today, the community is transforming, and healing is coming from within.
Who We Are
Bonton Farms is on a mission is to transform lives by disrupting systems of inequity, laying a foundation where health, wholeness, and opportunity are the norm for all people. While many nonprofits work to solve one issue, Bonton Farms focuses on place-based interventions to build community capacity for long-term change. As the ecosystem of community resources improves, the neighbors in Bonton use these resources to build successful, self-sufficient lives, ultimately interrupting the impact of decades of disenfranchisement. Bonton Farms’ programs focus on the following seven human essentials: economic stability, health and wellness, transportation, education, access to fair credit and community belonging.
THE MISSION - Transform lives by disrupting systems of inequity, laying a foundation where change yields health, wholeness and opportunity as the norm.
Overview of Role:
The Marketing Coordinator supports the planning, execution, and optimization of Bonton Farms’ marketing and communications efforts across multiple programs, social enterprises, and community initiatives.
This role requires a versatile, highly organized, and creative professional who can balance strategic thinking with hands-on execution. The Marketing Coordinator will help strengthen Bonton Farms’ brand presence through digital marketing, graphic design, storytelling, campaign coordination, social media engagement, and cross-department collaboration.
The ideal candidate is capable of managing day-to-day marketing activities while contributing to long-term visibility, donor engagement, community awareness, and mission-centered growth.
Content Creation & Brand Management
- Create engaging visual and written content across digital and print platforms, including flyers, newsletters, presentations, signage, and promotional materials
- Ensure brand consistency across all internal and external communications
- Assist in maintaining and evolving Bonton Farms’ visual identity across departments and programs
- Review creative assets for alignment with brand standards before publication or distribution
Digital Marketing & Communications
- Develop, schedule, and manage content across social media platforms
- Monitor engagement, respond appropriately when needed, and track performance metrics
- Support digital marketing campaigns that promote events, programs, fundraising efforts, social enterprises, and community initiatives
- Assist with email marketing campaigns using platforms such as Mailchimp
- Maintain marketing calendars to ensure timely and coordinated communications
Graphic Design & Media Coordination
- Design or coordinate graphics for campaigns, advertisements, and organizational communications
- Assist in coordinating video content, photography, and storytelling assets
- Work with outside designers, photographers, videographers, and freelancers when needed
- Support production of materials for presentations, events, donor communications, and promotional campaigns
Cross-Department Support
- Build strong collaborative relationships with internal teams including:
- Wellness Center
- Social Enterprises
- Farm Operations
- Development
- Community Programs
- Translate departmental priorities into clear marketing deliverables
- Help departments communicate initiatives in a way that reflects Bonton Farms’ mission and impact
- Serve as a point of contact for internal departments requesting marketing support, gathering necessary information and clarifying needs.
- Coordinate swag, business cards, and YoDeck TV display content in collaboration with department leads.
- Maintain the marketing calendar in Hive to support visibility, planning, and timely execution.
Campaign & Project Coordination
- Support development and execution of marketing campaigns and seasonal promotions
- Assist in campaign tracking, reporting, and optimization
- Coordinate deadlines, approvals, and deliverables across multiple active projects
- Help ensure campaigns are completed on time and aligned with organizational priorities
Vendor & External Partner Coordination
- Research vendors and suppliers for marketing-related needs, including merchandise and printed materials.
- Coordinate with external vendors, designers, printers, freelancers, and media partners
- Review deliverables for quality, consistency, and alignment with project goals
- Assist in managing timelines and communication with third-party creative resources
Communication & Collaboration
- Communicate respectfully and professionally with colleagues across all departments.
- Respond promptly to requests and follow through on assigned tasks.
- Accept feedback and direction constructively and apply guidance to future work.
- Offer suggestions and solutions when identifying challenges.
- Refrain from engaging directly with Grocery Connect unless specifically directed.
Team Support
- Provide day-to-day marketing support to the Marketing Department team, including assisting Marketing Strategist with assigned projects and tasks.
- Prioritize responsiveness, clarity, organization, and follow-through on all delegated work.
Note: Additional responsibilities may be assigned as required based on organizational needs
Qualifications:
Required Experience
- Prior experience in marketing, communications, branding, or related field
- Strong understanding of digital marketing principles and content strategy
- Demonstrated experience managing professional social media accounts in business, nonprofit, community, corporate, or e-commerce settings
Experience using social media scheduling platforms such as:
- Buffer
- Metricool
- Meta Business Suite
Technical Skills
- Experience with graphic design tools such as:
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe Express
- Canva
- Comfortable managing multiple digital assets and file organization
- Familiarity with email campaign analytics and reporting
Professional Attributes
- Strong organizational skills with ability to manage multiple projects simultaneously
- Ability to work independently and meet deadlines in a fast-paced environment
- Excellent written and visual communication skills
- Strong attention to detail
- Ability to adapt quickly to changing priorities
Mission Alignment
- Passion for community-driven work
- Alignment with Bonton Farms’ mission and values
- Ability to tell stories that reflect dignity, impact, and authentic community engagement
Preferred Qualifications
- Experience in nonprofit marketing, community engagement, or mission-driven branding
- Experience supporting events, donor communications, or fundraising campaigns
- Photography or basic video editing experience is a plus
Work Environment
This role requires regular collaboration across departments and may include support during special events, community activations, and occasional evening or weekend activities tied to campaigns or organizational initiatives.
Key Competencies:
- Self-starter with the ability to manage multiple projects and deadlines.
- Strong interpersonal and communication skills to engage diverse stakeholders.
- Collaborative team player with a solutions-focused mindset.
Salary : $21 - $24