About Us

With AI bots running amok, IRL is emerging as the most important play in the B2B marketer's toolkit. There are thousands of new field marketing and community roles popping up around the country. We're building the world's best way for marketers to book IRL gatherings—the most unique experiences, transparent package pricing, and three-click booking.

We already serve 5% of the Fortune 500, have processed $100M in events this past year, and recently signed several new distribution partners including Booking.com for Business. Our core enterprise business is now profitable and we're launching a revolutionary new product offering for B2B marketers and we need your help.

As our Founding GTM Lead, you'll own messaging, build the bottoms-up customer acquisition engine, and close deals. This is a rare opportunity to join a company at the ground level with real traction and turn it into a category-defining success.

What You'll Own

• 
  Messaging and Positioning
  Craft the story that makes Bonfiire's value obvious to field marketers, ABM leads, and community managers. Write the website copy, sales decks, email sequences, and landing pages that convert. Test messaging relentlessly. Make every touchpoint feel cohesive and compelling.

• 
  Build the Customer Acquisition Engine
  Use AI to build lead lists, create campaigns, automate outreach, and build funnels that convert bottoms-up. Run the newsletter. Test channels relentlessly—Product Hunt, Reddit, LinkedIn, niche communities. Get in the trenches with personas, run interviews, identify pain points. Find signal, then scale it.

• 
  Close Deals
  When leads come in, you'll hop on calls, deliver sharp presentations, answer questions, and close business. You're a marketer who isn't afraid to sell. Once we begin to scale, you will build your team and hire the best sales and marketing talent.

• 
  Build the Infrastructure and Allocate Budget
  Use AI tools to create pitch decks, call scripts, landing pages, email sequences, CRM workflows, and assets that convert. Build automation that scales. Start with low-cost experiments. Once you find signal, allocate budget intelligently. Measure everything, iterate fast, double down on winners.

What We're Looking For

We evaluate fit based on three things: values, abilities, and skills.

Values:

• Passionate about the role and impact of IRL experiences on B2B marketing

• Want to join at the ground level with real traction and build a category-defining company

Abilities:

• Creative and compelling on messaging—you write copy that converts

• Confident closing deals—you're not afraid to get on calls, deliver presentations, and turn leads into customers

• Extremely high bar of excellence and push yourself to meet it

• Highly analytical—you run experiments, measure, iterate relentlessly

• Generalist at zero-to-one—you thrive in ambiguity and see marketing and sales as one motion

Skills:

• 3–5 years in marketing, growth, sales, or GTM at high-growth startups

• AI-native—you use AI for lead gen, content, outreach automation, targeting

• Expert in GTM tools: CRM, email platforms, landing page builders, analytics

• Strong design instincts (Figma, Canva) and exceptional writing

• Track record building bottoms-up demand engines that convert and scale

Why This Matters

• Leverage: Building on a proven product with real traction, not validating the idea

• Impact: Your customer acquisition engine determines whether we scale nationally and become the category leader

• Ownership: You own the entire customer journey—from messaging to closed deal

• Upside: Meaningful early equity in a company with a clear path to major outcome

Location

In-person in Palo Alto, CA