What are the responsibilities and job description for the Marketing Director position at BOLAND?
Join the industry leader! BOLAND provides clients with sustainable and energy efficient solutions for commercial, institutional and industrial buildings in the Washington, DC / Baltimore metropolitan area. We allow building occupants and owners to do what they do best -- focus on business, not buildings.
Did you know we have been named "Best Place to Work" by 'Washington Business Journal' 18 times?
Marketing Director: Strategically lead Boland's marketing efforts, including market research, brand strategy, commercialization, and industry involvement.
Are you looking for an opportunity to lead a bright team of marketing professionals and drive strategy with an energetic and motivated team? If so, apply to join an excellent company with supportive team members!
Job Type: Full-Time
Workplace Type: Hybrid, Flex for your day
Office Location: Gaithersburg, MD
FLSA Status: Exempt
Essential Duties
We want to hear from you!
Boland is an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, or veteran status. We comply with applicable federal laws, including Section 503 of the Rehabilitation Act and VEVRAA.
Did you know we have been named "Best Place to Work" by 'Washington Business Journal' 18 times?
Marketing Director: Strategically lead Boland's marketing efforts, including market research, brand strategy, commercialization, and industry involvement.
Are you looking for an opportunity to lead a bright team of marketing professionals and drive strategy with an energetic and motivated team? If so, apply to join an excellent company with supportive team members!
Job Type: Full-Time
Workplace Type: Hybrid, Flex for your day
Office Location: Gaithersburg, MD
FLSA Status: Exempt
Essential Duties
- Consult with company leaders to develop and execute an effective strategic marketing plan
- Lead market research to identify key focus areas and develop a strategy
- Develop and execute Boland's brand strategy
- Develop and execute commercialization strategy
- Collaborate with Sales Leaders and Salespeople to effectively drive revenue growth
- Develop and execute a strategy to convey Boland's message via trade shows and industry events
- Effectively collect client experience data and effectively utilize data in a strategic plan
- Develop a media relations/PR strategy
- Digital/social media strategy development and execution
- Represent Boland effectively within the industry and marketplace
- Structure the department effectively and manage personnel to execute goals
- Maintain active relationships with industry groups, associations, etc.
- Other duties as assigned
- Master's degree in Business, Marketing, or related is required.
- Minimum of 5 years of proven track record leading marketing efforts.
- Up-to-date knowledge and abilities to effectively utilize current tools.
- Experience developing budgets and planning fiscal strategy.
- Experience in collecting and analyzing statistical data to achieve business results
- Sitting for extended periods of time
- Ability to work in standard office environment
- Supervise the Marketing Team
- Coaching, mentorship, and performance management of all direct reports
- Networking, developing leads, and recruitment
- Training and compliance with all employment laws and regulations
- Excellent pay and benefits
- Great and supportive work environment
- Professional training and growth
- Generous educational assistance program
- Recognition and outstanding co-workers!
We want to hear from you!
Boland is an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, national origin, age, disability, or veteran status. We comply with applicable federal laws, including Section 503 of the Rehabilitation Act and VEVRAA.
