What are the responsibilities and job description for the Campaign & Lifecycle Engagement Manager position at Boehringer Ingelheim?
Description
As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.
What Makes This Role Exciting
Within Commercial Excellence, omnichannel engagement connects digital platforms, communication channels and customer insights to deliver consistent customer experiences.
The Campaign & Lifecycle capability focuses on operational campaign activation and lifecycle communications within the engagement ecosystem.
Duties & Responsibilities
The Campaign & Lifecycle Marketing Manager supports the operational execution of engagement initiatives across digital channels. Working closely with marketing teams and omnichannel leadership, this role helps ensure that campaigns and lifecycle communications are delivered effectively and consistently across the ecosystem. The role collaborates with International Hubs and Analytics, Data Management and Analytics & Insights teams to monitor campaign performance, identify engagement patterns and support continuous optimization.
What You Will Help Build
We are looking for a digital marketing professional with strong experience in campaign execution and marketing automation environments.
Successful candidates typically bring experience in:
Our Company
Why Boehringer Ingelheim?
With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.
Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.
Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.
Want to learn more? Visit https://www.boehringer-ingelheim.com
As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in a number of ways to foster a healthy working environment, meaningful work, mobility, networking and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.
What Makes This Role Exciting
- Activate omnichannel engagement strategies through campaigns and lifecycle communications that connect with veterinary professionals and consumers
- Work closely with marketing, analytics and omnichannel teams to deliver effective digital engagement initiatives
- Translate engagement strategies into operational campaign execution across channels
Within Commercial Excellence, omnichannel engagement connects digital platforms, communication channels and customer insights to deliver consistent customer experiences.
The Campaign & Lifecycle capability focuses on operational campaign activation and lifecycle communications within the engagement ecosystem.
Duties & Responsibilities
The Campaign & Lifecycle Marketing Manager supports the operational execution of engagement initiatives across digital channels. Working closely with marketing teams and omnichannel leadership, this role helps ensure that campaigns and lifecycle communications are delivered effectively and consistently across the ecosystem. The role collaborates with International Hubs and Analytics, Data Management and Analytics & Insights teams to monitor campaign performance, identify engagement patterns and support continuous optimization.
What You Will Help Build
- Effective digital campaigns across engagement channels
- Lifecycle communication programs supporting customer journeys
- Marketing automation workflows enabling consistent engagement
- Campaign performance monitoring and continuous improvement
We are looking for a digital marketing professional with strong experience in campaign execution and marketing automation environments.
Successful candidates typically bring experience in:
- Email marketing platforms
- Campaign management and execution
- Marketing automation tools
- Lifecycle communications and engagement programs
- Collaboration with analytics teams to interpret campaign performance
- Bachelor’s degree required
- Advanced degree preferred
- 5 years relevant experience
- Operational excellence
- Attention to detail
- Digital fluency
- Continuous improvement
- Experience in Project management
- Optimization mindset
- Analytical mindset
- Stakeholder management
- Adaptability
- Collaboration
- Communication skills
- High learning agility
- Resilience in a fast-paced environment
- Must be legally authorized to work in the United States without restriction
- Must be willing to take a drug test and post-offer physical (if required)
- Must be 18 years of age or older
Our Company
Why Boehringer Ingelheim?
With us, you can develop your own path in a company with a culture that knows our differences are our strengths - and break new ground in the drive to make millions of lives better.
Here, your development is our priority. Supporting you to build a career as part of a workplace that is independent, authentic and bold, while tackling challenging work in a respectful and friendly environment where everyone is valued and welcomed.
Alongside, you have access to programs and groups that ensure your health and wellbeing are looked after - as we make major investments to drive global accessibility to healthcare. By being part of a team that is constantly innovating, you'll be helping to transform lives for generations.
Want to learn more? Visit https://www.boehringer-ingelheim.com