What are the responsibilities and job description for the AD, Customer Marketing Equine position at Boehringer Ingelheim Animal Health USA?
As an employee of Boehringer Ingelheim, you will actively contribute to the discovery, development, and delivery of our products to our patients and customers. Our global presence provides opportunity for all employees to collaborate internationally, offering visibility and opportunity to directly contribute to the companies' success. We realize that our strength and competitive advantage lie with our people. We support our employees in several ways to foster a healthy working environment, meaningful work, mobility, networking, and work-life balance. Our competitive compensation and benefit programs reflect Boehringer Ingelheim's high regard for our employees.
The Associate Director, Customer Marketing Equine leads US Equine Customer Marketing and Channel strategy to commercialization. This role is responsible for delivering NS, GTN and share growth objectives through the identification & alignment of priority market and customer segments, the development of deep actionable customer insights and partnering to developing and growing key customers relationships (acquisition & retention). External target audiences for this position include but are not limited to veterinarian, horse owner, trainer, retail and distributor.
The AD, Customer Marketing Equine leads strategic development of cross portfolio and brand marketing activations. This role elevates teams core competency in customer-centric strategies and activations.
THIS ROLE IS BASED IN OUR DULUTH, GA OFFICE
Duties & Responsibilities
- Develops & executes business plans (3-year SBP & 12-month AAP). Partners with global strategic marketing (GSM) to lead local insight development including customer segment needs, understanding and customer journey mapping.
- Creates clear vision for prioritized customer/channel segments and builds a commercial innovation calendar to drive profitable growth. (Partners with GSM & Brand Marketing).
- Develop differentiated & future proof go-to-market strategies, creating seamless customer experiences for our customers / channel partners. (Partners with Commercial Excellence).
- Designs strategic priority and oversight of commercial activation with assigned partners. Partners with brand marketing to execute strategies to deliver growth within these strategic accounts. (Partners with KAM’s & DAM teams).
- Lead local agency partners to design & execute omnichannel Commercial Programs. (Partners with GSM, Brand Teams).
- Leads agencies to drive measurement & decision making (within budget management) to maximize ROI on commercial activations.
Requirements
- Bachelor’s degree required, preferably in marketing or other related discipline; Masters / MBA with concentration in Marketing preferred.
- Eight to ten (8-10) years of experience in sales / marketing roles with a demonstrated track record of achievement and growth in leadership behavior preferred.
- Exhibit strong written and verbal communication skills along with excellent presentation and facilitation skills.
- Has strong interpersonal skills and demonstrated ability to develop stakeholder relationships.
- Demonstrated ability to collaborate and gain buy in from stakeholders to deliver results in a highly matrixed organization.
- Commercial program development and working with agencies.
- Demonstrated organization, planning & project management skills along with solid decision making & negotiation skills.
- Proven ability to work on multiple high level cross functional projects & prioritize effectively.
- Demonstrated strategic thinking, initiative, and creativity and proven track record for innovation.
- Demonstrated problem solving and analytical skills.
- Entrepreneurial drive with proven track record of exceeding financial and other quantitative goals as well as qualitative goals. Show agility with a proven ability to develop and evolve strategic & tactical elements based on research data & industry trends.
Eligibility Requirements :
- Must be legally authorized to work in the United States without restriction.
- Must be willing to take a drug test and post-offer physical (if required).
- Must be 18 years of age or older.