What are the responsibilities and job description for the Marketing & Communications Manager position at Bock Communications LLC - The Picklr?
Job Title: Marketing & Communications Manager
Location: [Philadelphia, PA]
Job Type: Part-Time
Reports To: Chief Operations Officer/ Franchise Owner
About Us
The Picklr is positioned to be one of the most influential voices in pickleball and is already the industry leader of indoor clubs. A recent partnership with the Professional Pickleball Association means the best players in the world now train and instruct at The Picklr, and we own Stack Athletics, one of the fastest growing pickleball apparel brands. The Stack Pro team has some of the most recognizable names in the sport and elevates short-court style with a youthful approach. We even have part ownership of a professional MLP team. Pickleball is the fastest-growing sport in the world, and The Picklr is meeting the demand for the ultimate pickleball experience with an inspiring, athlete- driven brand. If you’re ready to work hard and play hard, come join our team.
Position Summary
We are seeking a dynamic and results-driven Marketing & Communications Manager to lead and execute strategic marketing initiatives that drive brand awareness, franchise growth, and player engagement. This individual will oversee all aspects of marketing and communications, from digital campaigns and local promotions to social media management and public relations.
Key Responsibilities
- Strategic Planning: Develop and implement integrated marketing and communications plans to support franchise expansion and local club engagement.
- Brand Management: Ensure consistency in brand messaging, tone, and visuals across all platforms and franchise locations.
- Digital Marketing: Lead email marketing and content marketing initiatives; analyze and report on campaign performance.
- Social media: Manage content creation, scheduling, and engagement across platforms (Instagram, Facebook, TikTok, X, LinkedIn, etc.).
- Community Engagement: Coordinate local events, partnerships, sponsorships, and outreach to grow the member base and community presence.
- Public Relations: Craft press releases, pitch media stories, and maintain media relationships to generate positive brand exposure at the local level.
- Franchise Support: Provide toolkits, promotional assets, and marketing guidance to franchise club coordinators to support local marketing efforts.
- Content Creation: Oversee production of marketing materials, blog posts, newsletters, and branded content (including video/photo).
- Analytics: Track KPIs, conduct market research, and use data to drive decision-making and refine marketing strategies.
Qualifications
- Bachelor’s degree in marketing, Communications, Public Relations, or a related field
- 3–5 years of experience in marketing, preferably in sports, fitness, or franchise environments
- Strong understanding of social media, digital advertising, and marketing analytics tools
- Exceptional written and verbal communication skills
- Creative thinker with a passion for community-building and brand storytelling
- Proficiency in marketing software (e.g., HubSpot, Mailchimp, Canva, Adobe Creative Suite)
- Ability to work independently, manage multiple projects, and collaborate with cross-functional teams
- Passion for pickleball or sports is a strong plus!
Perks & Benefits
- Competitive salary and performance-based bonuses
- Flexible work schedule and hybrid/remote opportunities
- Complimentary pickleball membership and merchandise
- Opportunity to grow with a fast-paced, emerging sports franchise
- Fun, energetic team culture centered on wellness and community