Territory Outside Sales Representative - ICONIC MACHINERY

Iconic Machinery is a family-owned equipment dealership with a 50-year legacy of serving Northern California’s contractors, farmers, ranchers, municipalities, and acreage homeowners. With six locations and a long-term vision of expanding to fifteen, we’re committed to delivering dependable equipment, reliable support, and lasting customer relationships.

Our team takes pride in doing things the right way—through craftsmanship, integrity, and a genuine commitment to helping customers achieve their goals. If you want to build a career with a growing company that values people and empowers high performers, you’ll feel right at home here.

About the Role

We’re looking for a motivated Outside Sales Territory Manager to lead equipment sales across Del Norte, Humboldt, and Mendocino Counties, operating out of our Eureka Branch.

This is a high-impact, field-focused role where you will own your territory, build deep customer relationships, and grow your market. You’ll represent the full line of Bobcat equipment and complementary products—supporting customers who depend on us to keep their jobs moving and their operations running strong.

What You’ll Do

• Manage and grow your assigned territory through consistent outreach, relationship-building, and customer support.
• Make 50 in-person customer touches and 25 phone calls weekly.
• Prospect daily using CRM tools, sales data, and field interactions.
• Maintain strong relationships with current customers while aggressively pursuing new accounts.
• Conduct equipment demonstrations, present solutions, and prepare accurate quotes.
• Achieve monthly targets for new, used, and compact tractor sales.
• Participate in local marketing events and join relevant associations to grow your network.
• Keep digital listings accurate and up to date; manage all paperwork promptly.
• Collaborate closely with Inside Sales, Parts, Service, and Management to provide seamless support.
• Maintain 100% daily CRM utilization and an organized follow-up process.
• Understand competitive offerings and leverage product knowledge to position Iconic Machinery as the superior choice.
• Handle equipment loading/off-loading and basic transport as needed.

What We’re Looking For

• Proven success in outside sales—equipment, agriculture, construction, industrial, or similar preferred.
• Driven, goal-oriented mindset with the ability to work independently.
• Strong communication, relationship-building, and negotiation skills.
• Comfortable working in the field the majority of the time.
• Ability to learn equipment, attachments, and dealership systems (DealerNET, Bobcat University, Dealer Dashboard, CRM, etc.).
• Strong organizational and planning skills with consistent follow-through.
• Capable of operating, demonstrating, and safely handling equipment.
• Valid driver’s license with a clean driving record.

Bonus Points

• Experience selling compact equipment, ag equipment, tractors, or machinery.
• Existing customer relationships in Del Norte, Humboldt, or Mendocino Counties.
• Knowledge of Bobcat or other major equipment brands.
• CRM power-user or strong digital sales skills.

Why You’ll Love Working Here

• Competitive base salary uncapped commission earning potential.
• Company vehicle, fuel card, laptop, and phone.
• Comprehensive benefits package (medical, dental, vision, retirement).
• Family-owned culture with leadership that supports your growth and celebrates your wins.
• Strength of a trusted, expanding dealership network with the largest used equipment inventory in the region.
• Clear career path—including opportunities to influence company growth as we move toward 15 locations.
• A team that values fairness, professionalism, hard work, and pride in our craft.

Ready to Build Something Bigger?

If you’re energized by growth, driven by results, and passionate about helping customers succeed, we’d love to meet you. Apply today and take the next step in your career with Iconic Machinery—where we’re committed to keeping Northern California running strong.