What are the responsibilities and job description for the MBA Marketing Intern Summer 2026 position at Bob Evans Farms and Careers?
The MBA Marketing Intern plays a key role in the management of assigned brands. Reporting to a Brand Marketing leader, this position is responsible for helping to drive growth through the activation of business analytics, cross-functional team leadership and strategic thought leadership. The MBA Brand Management intern will help drive the brand and business as we strive to acquire new market share and expand our consumer relevancy, ensure strong relationships with our key customers and achieve business revenue and growth goals. Through influence and effective partnering, he/she will align strategic partners while rallying the other marketing and sales team members for flawless execution. The MBA Brand Management Intern will be assigned projects that are Strategic, Creative, and Analytical in nature to help demonstrate critical skills necessary for success in brand management.
- Lead strategic recommendations for driving top and bottom-line impact of a category leading brand
- Conduct brand analysis deep-dives and gather the input of a multi-functional team to elevate key findings and recommend actions to improve business results and generate demand
- Partner with team on plans that deliver net sales and profit growth for assigned categories
- Performing business analysis to strengthen the brand's integrated marketing program
- Developing and implementing marketing plans that contribute to brand volume and profit
- Initiating and analyzing market research to improve the brand's marketing efforts
- Developing, implementing and evaluating other strategic business building projects
- Assists with any other ad-hoc projects on an as needed basis (Event Monitoring etc.)
- Current MBA candidate completing their degree in spring/summer 2026, preferably with a focus/concentration in marketing
- A passion for brand marketing and business management
- Ability to effectively lead and collaborate with cross-functional teams and is a team player
- Data analysis experience inclusive of data mining to inform strategic recommendations
- Creative thinking and problem-solving abilities for developing strategic business solutions
- Forward looking mentality to ensure appropriate timelines are established and adhered to
- Ability to maintain professional composure in a dynamic work environment that often requires management and completion of multiple tasks simultaneously
- Display of positive and professional business presence with management and external personnel
- Strong oral and written communication skills
- Excellent organizational and time management skills with the ability to prioritize workload
- Proficient with MS Office Suite (Excel, Power Point, Word)