Director of Brand & Creative

Position

Director of Brand & Creative

Location

New York (Manhattan), NY

This is a hybrid role, reporting to our office three days per week.

About BNTO

We are a dynamic and innovative venture-backed company at the intersection of fashion, technology, and customer experience. ViaVia Corporation is home to BNTO (www.bnto.com), an AI-powered “omni-retail” subscription platform that personalizes your fashion experience with an innovative approach to new purchases, rentals, and resales. Powered by our proprietary full-stack vertical AI solution ALMA.ai, BNTO redefines fashion with innovative technology. We are a Series A company in the fashion tech space, backed by industry-leading investors such as Notable Capital, Basis Set Ventures, NEA, the AI Fund, and Exor.

About the Role

We are looking for our first Director of Brand & Creative to shape BNTO’s brand identity and lead creative across all customer touchpoints. This role is perfect for a seasoned creative leader with strong fashion/consumer experience, a finger on the pulse of culture, and a knack for building breakthrough brands. As one of our earliest senior hires, you’ll have a unique opportunity to set the tone for how BNTO shows up in the world.

Your Duties & Responsibilities Include:

Brand & Creative Leadership

• Define, evolve, and steward BNTO’s brand identity, positioning, and voice — shaping a brand that resonates with a new generation of consumers who see fashion as access, discovery, expression, and culture.
• Lead BNTO’s brand strategy — clarifying positioning and differentiation in the market, and ensuring creative expression is grounded in cultural and consumer insights.
• Identify and define core customer segments, leveraging audience insights to inform strategy, storytelling, and creative decisions.
• Develop and codify brand narrative and messaging frameworks, ensuring BNTO communicates with consistency and clarity across all channels.
• Translate BNTO’s vision into cohesive strategies across marketing, product, and customer experience, ensuring creative is consistent, resonant, and true to our fashion-tech DNA.
• Build and express a distinctive brand world — from imagery and styling to copy and tone — using both visual and narrative storytelling to connect with customers empathetically and respond to cultural moments with agility.
• Own the marketing calendar and lead creative execution across campaigns, social, content, community, and digital/IRL experiences — fusing fashion’s creative spirit with the innovation of an AI-native consumer platform.
• Conceive and direct brand moments, collaborations, and activations that extend BNTO’s influence beyond product into culture.

Cross-Functional Partnership

• Collaborate with Digital Product and Customer Experience teams to ensure brand storytelling is consistent and impactful across every channel and touchpoint.
• Partner with Merchandising and Ecommerce to connect product flow, new arrivals, and the merchandising calendar with brand storytelling and cultural moments — reflecting the dynamics of a multi-brand platform serving different style communities and customer needs.
• Monitor and interpret key marketing and engagement metrics, using customer behavior and product performance data to inform brand positioning, storytelling, and creative decisions.

Leadership & Collaboration

• Lead and inspire a small but growing team across brand, social, influencer, and community.
• Collaborate cross-functionally to deliver a seamless brand experience across merch, growth, product, and operations.
• Combine strategic vision with hands-on execution — driving high-quality creative in a fast-moving, multi-brand environment with constant new drops, bringing agility and resourcefulness to deliver outsized impact.
• Bring agility and resourcefulness to drive outsized impact in a dynamic, fast-paced environment.

Your Experience and Skills include:

• 8 years of experience in brand, creative, or marketing roles, with at least 3 years in a senior leadership or director-level capacity.
• Proven track record of building and leading brand or creative direction for high-growth fashion or lifestyle consumer brands.
• Strong creative portfolio showcasing brand campaigns, fashion/editorial work, and multi-channel creative strategy.
• Fluent in modern tools and technologies — including AI — and how they can elevate brand storytelling and consumer experience.
• Deep understanding of culture, social platforms, and digital-first storytelling — especially as it connects with BNTO’s core audience of Gen Z and Millennial women.
• Ability to tailor creative to platform culture — knowing what drives virality on TikTok, engagement on Instagram, and connection across new and evolving channels.
• Experience managing designers, art directors, copywriters, and external creative partners.
• Exceptional communication skills. Able to inspire teams, align stakeholders, and collaborate effectively across diverse and multicultural groups spanning time zones and continents.
• Comfortable giving and receiving feedback as part of a creative process, helping teams course-correct and grow to new milestones.
• Ability to thrive in a fast-paced startup environment; hands-on and execution-driven while balancing strategic vision.
• Flexibility to travel if needed, including internationally.

Compensation and Benefits:

• Competitive compensation, including generous stock options, in a well-funded and high growth environment. The estimated salary range for this position is $160,000 - $190,000 (USD). Final compensation, title and level will depend on relevant factors such as professional experiences, location and skill sets.
• Medical, dental, vision and life insurance, including a medical insurance plan with 100% coverage of employee premiums.
• Company 401(k) plan
• Flexible PTO policy and company holidays
• Paid parental leave after 1 year
• And more to come!

Background Check: ViaVia Corporation will make a conditional job offer in line with local, state and federal laws, and a subsequent criminal, education, and employment history background check will then be issued.

Equal Employment Opportunity Employer: ViaVia Corporation is an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of VIAVIA not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.