Director VP Digital Marketing eCommerce Growth

As they continue to scale across eCommerce, retail, and international markets, they’re seeking a hands-on Digital Marketing & eCommerce Director / VP to own strategy, leadership, and growth execution across all paid, owned, and earned channels.

This is a high-impact leadership opportunity for a data-driven digital expert who can build, lead, and optimize an integrated performance marketing ecosystem while collaborating with cross-functional partners in Product, Operations, and Creative.

Reporting directly to the CEO, you’ll lead a small, agile, and high-performing team to deliver sustainable growth, efficient customer acquisition, and retention.

You’re not just a strategist — you’re a builder who thrives on rolling up your sleeves, testing, analysing, and optimizing. You’ll balance the creative with the analytical, driving measurable results through disciplined execution.

Key Responsibilities

Strategy & Leadership

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  Develop and own the integrated marketing strategy across all digital channels: paid, owned, and earned.

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  Translate company growth objectives into actionable marketing plans, budgets, and KPIs.

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  Build, mentor, and scale a team of high-performing specialists and external partners.

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  Partner cross-functionally with eCommerce, Creative, Product, and Merchandising to deliver revenue and profit growth.

Channel Management (Hands-On)

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  Google Ads: Oversee Search, Shopping, and Performance Max campaigns. Propose keyword, bidding, and creative tests.

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  Meta (Facebook/Instagram): Manage ad strategy, creative testing, and conversion optimization to improve ROAS.

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  Email & SMS (Klaviyo / Attentive): Design and optimize automations, segmentation, and A/B testing for retention.

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  Affiliate & Influencer Marketing: Manage partners via Impact, CJ, and Rakuten to expand reach and performance.

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  SEO & Content: Guide strategy, technical improvements, and collaboration with development to grow organic traffic.

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  Emerging Channels: Evaluate and scale TikTok, YouTube, CTV, and other platforms where ROI potential is strong.

Analytics & Optimization

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  Own performance dashboards across GA4, Shopify, and Looker Studio to track and visualize results.

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  Lead a test-and-learn culture improving CAC, ROAS, MER, and LTV through experimentation and data insights.

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  Analyse full-funnel data and customer journeys to identify conversion and retention opportunities.

Collaboration & Execution

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  Work closely with creative teams to brief, review, and optimize ad assets, landing pages, and lifecycle campaigns.

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  Coordinate new product launches, promotions, and cross-channel campaigns.

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  Manage budgets, forecasts, and ensure profitable scaling of spend across digital ecosystems.

Qualifications & Background

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  7–15 years in digital marketing and eCommerce leadership within high-growth consumer brands.

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  Deep expertise across Google, Meta, Email/SMS, Affiliate, SEO, and performance analytics.

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  Hands-on experience with Shopify, GA4, Looker Studio, and Amazon Seller Central.

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  Proven success managing $5M–$25M annual marketing budgets and scaling brands to 8–9 figure revenue.

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  Exceptional leadership, communication, and project management skills.

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  Thrives in fast-paced, founder-led, mission-driven environments.

Preferred Experience

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  Prior exposure to regulated or technical consumer product industries (health, safety, performance gear, or tactical).

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  Familiarity with Entrepreneurial Operating System (EOS) or similar frameworks.

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  Willingness to travel up to 10%.

Ideal Candidate

You’re analytical, entrepreneurial, and thrive in the details. You understand how to blend creativity with precision — transforming strategy into measurable growth. You get energy from testing, data, and results, and you’re equally comfortable building teams as you are diving into an ad account to fix what’s not performing.

To Apply

Jonathan Pearson at BluZinc is the recruitment consultant for this opening at the request of the client's CEO/Founder. Please submit your resume and a optional cover letter outlining your direct experience and your achievements in in roles with companies that you took through a major growth curve over a 3-5 year tenure, ideally twice before in the $20MM-$80MM growth range.