What are the responsibilities and job description for the E-Commerce Manager position at Blum, Inc?
E‑Commerce Manager
Location: Stanley, NC
Position: Full-Time
Department: E‑Commerce / Digital Channels
About the Role
The E-Commerce Manager will drive online revenue growth by developing and executing ecommerce channel strategies. They will manage performance across digital marketplaces while building strong relationships with key partners. The role will oversee the digital marketplace business like Amazon.com, HomeDepot.com and Lowes.com. Acting as the central coordinator between internal teams and external partners, the channel manager ensures sustainable growth, brand consistency, operational excellence, and marketplace compliance.
Key Responsibilities
Channel Ownership & Growth Strategy
- Own the strategy, performance, and growth roadmap for all digital sales channels, starting with Amazon (via brand accelerator) and expanding to additional marketplaces.
- Develop revenue strategies aligned with business goals, assortment priorities, and brand positioning.
- Identify new digital sales opportunities and lead onboarding, contract negotiations, and launch processes.
Amazon/ Brand Accelerator Management
- Serve as the primary liaison with brand accelerator for operational performance, forecasting, marketing investment, inventory management, and marketplace strategy.
- Oversee catalog expansion, content optimization (A , video, imagery), replenishment planning, and performance analytics.
Marketplace Operations & Optimization
- Manage day‑to‑day operational performance across all online channels, including item setup, pricing, supply chain coordination, and customer experience.
- Monitor and optimize key KPIs such as sales performance, margin, inventory turns, ROAS, search ranking, return rate, and content quality.
- Coordinate cross‑functional efforts with Sales, Marketing, Supply Chain, IT, and Product Management to ensure operational alignment and channel readiness.
Content & Brand Management
- Oversee product listings, imagery, SEO optimization, and brand storytelling across platforms.
- Coordinate with marketing to ensure consistent, accurate, and enhanced product content across all digital channels.
- Monitor reviews, ratings, and customer feedback; initiate corrective actions when needed.
Compliance, Governance & Marketplace Integrity
- Ensure compliance with brand policies, MAP, warranty terms, and authorized reseller framework.
- Support brand protection efforts in collaboration with legal partners and enforcement platforms (e.g., external legal firms, market intelligence sources).
- Monitor and engage in removing unauthorized sellers, IP infringements, and counterfeit product listings.
- Implement and maintain reseller authorization programs and channel governance policies.
Forecasting, Planning & Reporting
- Lead channel‑specific demand planning in partnership with Materials Management and Operations.
- Collaborate on channel forecasts, replenishment recommendations, and performance scenarios.
- Produce monthly/quarterly performance reports, insights, and recommendations for leadership review.
Qualifications & Experience
- Bachelor’s degree in Business, Marketing, E‑Commerce, or related field preferred.
- 5 years of experience in ecommerce, marketplace operations, or digital retail.
- Experience working with Amazon (1P, 3P, or hybrid) and/or other e-commerce platforms (Walmart, Home Depot, Lowes, Wayfair, etc.) strongly preferred.
- Experience working with e-commerce brand accelerators like Spreetail is a plus.
- Excellent project management, communication, and cross‑functional leadership skills.
- Strong analytical skills with a data‑driven decision‑making approach.
- Ability to thrive in a fast‑moving, ambiguous, high‑growth environment.
- Position will be based in Stanley, NC.
Key Competencies
- Strategic thinking & commercial acumen
- Operational excellence & attention to detail
- Data analysis & business intelligence
- Relationship management (internal & external)
- Cross‑functional leadership
- Adaptability & continuous improvement mindset
- Strong written and verbal communication
- Brand and content sensitivity for high‑quality presentation
Benefits
Blum USA offers a competitive benefits package, including:
- Salaried position
- Possible bonus opportunities
- Health coverage (Medical, Vision, Dental)
- 401(k) with company match
- Flexible spending account for eligible health expenses
- Competitive PTO package
- Term life insurance equal to annual salary at no cost to employee
Company Overview
For over 60 years, Blum has been a global leader in manufacturing high-quality hinge systems, drawer runners, and lift systems that enhance user convenience in kitchens and living spaces. Our commitment to innovation and motion perfection drives everything we do.
With eight production plants in Austria and manufacturing sites in Brazil, Poland, China and the United States, Blum employs approximately 9,000 people worldwide. Our mission is to create solutions that make everyday life easier—whether in the kitchen or beyond.