Creative Director

About Us:

Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management.

Position Overview:

Blueprint Creative Group is seeking a Creative Director to lead all creative development for a behavioral change campaign. You'll ensure that messaging and visuals authentically reflect the lived experiences of Massachusetts residents and are culturally resonant across multiple languages and populations.

Key Responsibilities:

• Lead and mentor a multidisciplinary creative team including designers, copywriters, and content producers
• Expand and evolve the campaign's creative platform across digital, social, print, and broadcast media
• Develop culturally relevant concepts that connect with diverse communities, including non-English-speaking and underrepresented groups
• Oversee creative review and quality assurance to ensure compliance with the Principles of Health and Racial Equity
• Partner with the Racial & Health Equity Strategist to ensure inclusive storytelling and accessibility in all materials
• Manage production schedules, vendor coordination, and creative budgets
• Present creative strategies and concepts to client stakeholders for feedback and approval
  
  

Qualifications:

• Bachelor’s or master’s degree in design, advertising, or communications
• 10 years in creative direction for public health or behavior change campaigns
• Proven record of producing multicultural, multilingual campaigns
• Strong storytelling, conceptual, and leadership abilities
  
  

* Massachusetts residence, a plus.

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