What are the responsibilities and job description for the Behavior Change and Public Health Communications position at Blueprint Creative Group?
About Us:
Blueprint Creative Group delivers health equity and safety initiatives for public health agencies. We are looking for a mission driven Program Manager who lives and breathes social marketing, behavior science, and multicultural engagement. You will own end-to-end delivery of omnichannel campaigns that move audiences from vaccine hesitant parents to distracted drivers, from awareness to action.
Position Overview:
Blueprint seeks a senior Marketing Communications Manager to oversee and run regional and national education and awareness programs. This role combines account management, communications, stakeholder engagement, school-based programming, and event operations. You’ll own day-to-day delivery, from strategy to execution for statewide digital and earned media campaigns (health, transit, tourism).
We offer remote with hybrid/in-office flexibility.
What You’ll Do
q61v3jtLUd
Blueprint Creative Group delivers health equity and safety initiatives for public health agencies. We are looking for a mission driven Program Manager who lives and breathes social marketing, behavior science, and multicultural engagement. You will own end-to-end delivery of omnichannel campaigns that move audiences from vaccine hesitant parents to distracted drivers, from awareness to action.
Position Overview:
Blueprint seeks a senior Marketing Communications Manager to oversee and run regional and national education and awareness programs. This role combines account management, communications, stakeholder engagement, school-based programming, and event operations. You’ll own day-to-day delivery, from strategy to execution for statewide digital and earned media campaigns (health, transit, tourism).
We offer remote with hybrid/in-office flexibility.
What You’ll Do
- Lead 360° public health programs from research, strategy, creative, media, events, and analytics and ensuring every milestone, budget line, and KPI is met
- Translate behavior theory into practice and apply social norms and behavior change frameworks to campaign messaging, segmentation, and channel mix
- Manage integrated teams of strategists, creatives, media buyers, web developers, and community outreach specialists
- Partner with stakeholders across state agencies, municipal health departments, community-based organizations, and faith-based coalitions to co-create culturally fluent interventions
- Own data & evaluation. Design baseline surveys, set KPIs, and deliver dashboards that track reach, engagement, and behavior outcomes such as seat belt use or vaccination uptake
- 7 years managing large public health or safety campaigns for government, community organizations, or agency clients
- Demonstrated success reducing risk behaviors or improving health outcomes
- Deep knowledge of behavior change models, health equity frameworks, and Plain-Language principles
- Education: Master’s in Public Health (MPH), Behavioral Science, Health Communication, or equivalent experience
- Soft skills: persuasive presenter, consensus builder, flawless project manager (PMP, CAPM, or Scrum certification a plus)
- Languages: Spanish, Portuguese, or another prevalent Massachusetts language highly valued
q61v3jtLUd
