What are the responsibilities and job description for the Sales and Marketing Analyst position at BluePond AI?
BluePond AI is looking for a Sales & Marketing Analyst to join our go-to-market team. This is a hands-on role for someone who wants real ownership early in their career — you'll work directly with senior leadership, help shape how we show up in the market, and see the direct impact of your work on pipeline and brand visibility.
We're a AI native Insurance Technology company, fast-moving high energy, which means you'll wear multiple hats, learn quickly, and have a real say in strategy — not just execution. If you have high energy, take initiative without being asked twice, and want to grow into a bigger marketing or GTM leadership role, this role will suit you well.
What You'll Do
Digital Marketing (Primary Focus)
- Plan, create, and manage organic and paid campaigns across LinkedIn, X, and other social platforms
- Own SEO and GEO to improve our visibility in search and AI-driven discovery
- Manage digital advertising campaigns end-to-end — targeting, creative coordination, budget tracking, and optimization
- Build, send, and analyze email marketing campaigns (nurture, promotional, and newsletter)
- Support PR efforts and media relations — press releases, journalist outreach, and coverage tracking
Events & Field Marketing
- Plan and execute BluePond-hosted events (webinars, meetups, customer events)
- Represent BluePond at industry conferences and trade shows
- Support lead generation efforts before, during, and after events
- Help build and manage relationships with event partners, media, and vendors
What You Bring
- 2–5 years of experience in marketing, digital marketing, or a related field
- Hands-on experience running social media and/or digital ad campaigns
- Familiarity with SEO fundamentals; interest in or exposure to GEO/AI search visibility a plus
- Comfort with email marketing platforms (HubSpot, Mailchimp, or similar)
- Strong written and verbal communication skills
- A self-starter mentality — you spot what needs to get done and go do it
- Willingness to travel for conferences and events
- Must be able to work on-site in Bridgewater, NJ
Why BluePond AI
- Direct access to and mentorship from senior leadership
- Outsized ownership and visibility for a small, growing team
- Real career growth trajectory — help build our GTM function from the ground up
- A fast-paced environment where your ideas actually ship