Director of Sales-DoubleTree by Hilton Orlando East - UCF Area, Florida

Job Title: Director of Sales

Location: DoubleTree by Hilton Orlando East – UCF Area
Department: Sales & Marketing
Reports To: General Manager

Position Overview:

The Director of Sales (DOS) is a key member of the hotel’s leadership team, responsible for leading all sales efforts to drive revenue growth and maximize profitability at the DoubleTree by Hilton Orlando East – UCF Area. The ideal candidate will be a proactive, dynamic leader with a strong background in hotel sales, particularly in the university, corporate, SMERF, and group markets. This is a hands-on role requiring strategic thinking, team leadership, and direct sales efforts.

Key Responsibilities:

• Develop and implement a comprehensive sales strategy to achieve revenue goals in all market segments (group, transient, corporate, SMERF, university, etc.).

• Lead and manage the sales team, providing training, direction, and performance management to ensure revenue production and client satisfaction.

• Actively solicit new business through outside sales calls, networking, site visits, and community involvement.

• Build and maintain strong relationships with key clients, accounts, and local organizations, including UCF and surrounding business partners.

• Collaborate with the General Manager and Revenue Manager to develop pricing strategies and ensure optimal revenue management.

• Monitor competitive set performance and adjust strategies accordingly.

• Oversee the creation of compelling proposals, contracts, and marketing materials in alignment with Hilton brand standards.

• Represent the hotel at trade shows, client events, and industry functions to promote business development.

• Manage sales department budget, forecasting, and reporting, ensuring goals are achieved within financial parameters.

Qualifications:

• Minimum 3–5 years of successful hotel sales leadership experience; Hilton brand experience strongly preferred.

• Demonstrated success in managing group and corporate business in a competitive market.

• Strong leadership, communication, and interpersonal skills.

• Proficient in sales systems such as Delphi.fdc, OnQ, and Microsoft Office Suite.

• Knowledge of the Orlando/UCF market is a plus.

• Bachelor's degree in Business, Hospitality, or related field preferred.

• Must be able to work flexible hours, including occasional evenings or weekends for events or networking.

Benefits:

• Competitive salary and bonus structure

• Health, dental, vision, and life insurance

• Paid time off and holiday pay

• 401(k) plan

• Hilton team member travel discounts

• Opportunities for professional growth within a respected hotel brand