What are the responsibilities and job description for the Marketing Manager position at Blue Ridge Screen Products?
Blue Ridge Screen Products is a leading distributor and service provider of screen printing, DTF, and digital printing equipment and supplies. We support professional print shops with premium brands, technical expertise, and long-term customer relationships.
We’re looking for an experienced Marketing Manager who understands both digital marketing execution and the realities of a distributor/service business model. This role owns our digital presence—from Shopify and SEO to video content, AI tools, and social media—while aligning closely with sales and service teams.
- Own and optimize our Shopify webstore (products, collections, SEO, CRO)
- Drive demand through content, email, social media, and campaigns
- Create and manage photo and video content for products, promotions, and education
- Leverage AI tools to improve efficiency, SEO, and marketing performance
- Partner with sales and service teams to support long sales cycles and technical products
- Track performance metrics and continuously optimize results
- Proven experience managing Shopify or ecommerce webstores
- Strong SEO and content strategy skills
- Hands-on experience with video/photo editing and creation
- Familiarity with screen printing, DTF, digital printing, or related industries
- Experience in a distributor or service-driven B2B environment
- Comfortable owning strategy and execution
- Established, growing brand in the professional print industry
- High-impact role with leadership visibility
- Focus on real business outcomes—not vanity metrics
Apply with your resume and examples of Shopify stores, campaigns, or content you’ve managed.