Beer/NA Sales Manager

Beer / Non-Alcohol Manager

Join the Blue Ridge Beverage Team!

Blue Ridge Beverage Company, Inc., a leading distributor of beer, wine, and non-alcoholic beverages in Central and Southwest Virginia, is looking for a full-time Beer / Non-Alcohol Manager to help grow our business at our Abingdon office.

The Beer / Non-Alcohol Manager develops and maintains the beer and non-alcohol business across the division. Creates plans and executes projects and initiatives that support the broader short and long-term marketing strategy. Accountable for beer and non-alcohol performance, including the achievement of sales, brand development, service, and trade quality objectives.

Job Type: Full-Time

Benefits:

• Comprehensive Medical Insurance, including health, dental, prescription, and vision care.
• Paid time off plus 3 scheduled paid holidays and 3 floating holidays.
• Basic Life and AD&D Insurance.
• Short-term and Long-term Disability.
• Flexible Spending Accounts for health care and dependent care.
• 401(k) Retirement Plan with employer contribution.

Duties & Responsibilities

• Responsible for performance across all sales positions in the beer and non-alcohol organization; prioritizing critical performance objectives; overseeing the tracking of specific goals across the applicable channels, brands, managers, and sales routes; and ensuring all sales employees and managers are held accountable for assigned results. 
• Build, lead, and develop a sales team that is exceptionally customer service-oriented, achieves sales goals, delivers business value, and is well-respected.
• Manage the activity-based compensation (“ABC”) program for beer and non-alcohol, including specific performance, executional and achievement-oriented goals, objectives, and quotas as appropriate.
• Prepare for and attend supplier meetings.
• Forecast sales and product projections based on suppliers’ targets, quota expectations and supplier fiscal year.
• Coordinate with suppliers to aid in special promotions or to promote supplier products in the general market.
• Attend monthly planning meetings to create, review, and discuss programs designed to assist attainment of sales goals as well as company profit goals.
• Implement and monitor monthly sales force target and quota programs to achieve the expected and forecasted supplier targets and quotas utilizing company reporting software.
• Review operational records and reports to project sales and monitor product forecasting and projections and provide reporting to suppliers on a weekly basis.
• Run and review monthly program result reports and utilize them to prepare credits/payout forms for all qualified customers.
• Establish successful working relationships with key on and off premise accounts.
• Continual and effective communication with ownership and senior management regarding market conditions, planning strategies, product forecasting by supplier and product, customer, and employee relation concerns.
• Resolve customer complaints regarding sales and service.
• Foster a culture of accountability, high performance, and ethical behavior.
• Perform other duties as assigned.

Relationships & Roles

• Maintains professional internal and external relationships throughout the company.
• Demonstrates a high level of integrity.
• Interacts and collaborates with company employees at all levels in a respectful manner.
• Leads by example, builds trust, values others, holds employees accountable, and communicates effectively with others in a team environment.
• Demonstrates sense of urgency in accomplishing goals and objectives.
• Demonstrates flexibility and ability to work nights and early mornings as training, team-building, and other circumstances dictate.

Minimum Qualifications

• Bachelor’s degree preferred, or equivalent combination of education and experience.
• 7 years of relevant sales or marketing experience. Experience in the three-tier system of beer, wine, or spirits preferred.
• Demonstrated successful and positive personal leadership, interpersonal, organizational, administrative, and written and verbal communication skills.
• Ability to communicate, present and influence all levels of the organization.
• Demonstrated experience driving the sales process from plan to close and achieve results.
• Ability to articulate distinct brand and product attributes and competitive position.
• Excellent listening, negotiating and presentation skills with retailers and community partners.
• Strong computer skills, including advanced proficiency in Microsoft Office suite.
• Demonstrated success in setting priorities; exceptional analytic, organization, and problem-solving skills; strong ability to multi-task across diverse projects, issues, and scenarios, with the ability to pivot quickly.
• Demonstrated successful working relationships with clients, suppliers, and other internal and external contacts.
• Ability to work in a team-based, collaborative environment with employees at all levels.
• Demonstrated continuous improvement in areas of responsibility.
• Availability to travel, up to 25%.
• Excellent driving record.

The following list of physical requirements are required to perform the entire job: standing; walking; sitting; stooping; fine finger and hand manipulation; speaking clearly; hearing so as to be able to maintain conversation; seeing so as to be able to read and to drive a vehicle; able to regularly lift and/or move up to 25 pounds, frequently lift and/or move more than 50 pounds and occasionally lift and/or move up to 100 pounds.

* * * * *

EOE