Marketing & Social Media Manager

Do you thrive on creativity, outdoor adventure, and building communities online? Exotac, a premium survival gear brand, is hiring a full-time Marketing & Social Media Manager to lead our modern media presence. You’ll create engaging video content, manage social platforms, work with influencers, and represent our brand at outdoor events. If you’re camera-ready, passionate about the outdoors, and eager to grow with a hands-on team, we want to hear from you.

About Exotac

Exotac is a premium survival and outdoor gear company based in Winder, GA. We design and manufacture innovative fire-starting tools and survival essentials trusted by outdoor enthusiasts worldwide. Our mission is to create products that are durable, functional, and beautifully crafted—gear you can rely on when it matters most.

Position Overview

We are seeking a creative, camera-ready marketing professional to lead Exotac’s modern media presence. This full-time, on-site role blends content creation, community engagement, and influencer partnerships.

Responsibilities

·         Plan, film, and edit short- and long-form content for YouTube, TikTok, Instagram, and other platforms.

·         Develop and maintain a content calendar to ensure consistent posting and campaign planning.

·         Create educational and entertaining content, including:

·          Shop videos showcasing product creation (cross-posted to product pages).

·          Field content featuring survival skills, outdoor activities, and product use.

·          Interviews with survival show contestants, brand owners, and industry experts.

·          Factory tours and shock-value demonstrations that drive engagement.

·         Manage all social channels: posting, reposting, comments, and messages.

·         Build and maintain influencer partnerships.

·         Attend outdoor events, representing Exotac and teaching hands-on skills.

·         Build out TikTok shop presence and manage affiliate sales.

·         Collaborate with product, sales, and leadership teams to align messaging.

·         Run paid social and digital campaigns (Meta, Google, TikTok) as needed.

·         Optimize content for SEO and cross-post to product pages and web.

·         Track and report performance metrics (engagement, growth, CTR, conversions).

Qualifications

·         Strong on-camera presence and communication skills.

·         Proficiency in filming and editing (Adobe Premiere, Final Cut, or similar).

·         Familiarity with creative tools (Photoshop, Canva, TikTok/Meta Business Suite, YouTube Studio).

·         Experience with analytics tools (Google Analytics, platform insights).

·         Basic knowledge of paid media campaigns and SEO best practices.

·         Strong writing skills for captions, copy, and email campaigns.

·         Knowledge of the outdoor/survival industry and culture.

·         Experience managing social accounts and influencer relationships.

·         Ability to travel for field content and events.

·         Passion for the outdoors, adaptability, and creativity under pressure.

·         Organizational skills to manage multiple projects and meet deadlines.

Compensation & Benefits

·         Health, dental, and vision insurance.

·         401(k) with company match.

·         Paid time off and holidays.

·         Employee discounts on Exotac products.

·         Opportunities for professional growth and industry networking.

·         Travel opportunities for events, collaborations, and field content.

Why Join Us

At Exotac, you’ll be part of a small, passionate team where your creativity directly impacts our brand and community. If you thrive at the intersection of media, storytelling, and the outdoors, this role offers the opportunity to grow both professionally and personally.