Sales Marketing Manager

About Block Equity Group

Block Equity is a small-business financing company dedicated to helping

businesses access the capital they need to grow, stabilize, or expand. The firm provides a

wide range of financing solutions from working capital and lines of credit to SBA

loans, invoice factoring, asset-based loans, commercial real estate loans, bridge loans,

and more.

Overview of the Role

As Marketing CRM Manager at Block Equity, you will lead digital communications

and CRM-driven marketing efforts. You will help build and maintain the company’s

brand presence online, nurture leads, engage clients, and support growth through

strategic email and social media campaigns.

Key Responsibilities:

Develop, manage, and optimize CRM campaigns (email marketing, SMS or other channels as needed).

Build and maintain a strong social media presence across appropriate platforms to boost brand visibility and customer engagement.

Segment client and prospect audiences to tailor messaging, improve

open/conversion rates, and support lead generation.

Track and analyze campaign performance metrics; report insights and make recommendations to drive improvements.

Help shape and maintain a consistent brand voice and identity across all

communications.

Qualifications:

Minimum 3 years of CRM, email marketing, or digital marketing experience.

Demonstrated experience managing social media accounts and creating

content.

Proficiency with CRM/marketing automation platforms (Outreach, HubSpot,

Salesforce, or similar).

Strong analytical skills and ability to interpret campaign metrics to drive

decision-making.

Excellent copywriting, communication, and project management skills.

Highly organized, detail-oriented, able to manage multiple campaigns and

priorities.

Comfortable working collaboratively across sales, operations, and leadership.

Experience in financial services, small business financing, or related industries

is a plus (but not required).