What are the responsibilities and job description for the Website/E-Commerce Specialist position at BLIZE HEALTHCARE?
About The Job
About Us
Kerae Medical is a growing healthcare company dedicated to providing high-quality durable medical equipment (DME) that enhances comfort, mobility, and overall quality of life.
Position Overview
We are seeking an experienced Website & E-Commerce Specialist with strong expertise in Shopify, Amazon, digital marketing, website development, and online sales strategy. The ideal candidate will manage, optimize, and scale our online presence - primarily through our Shopify website - while also supporting additional platforms such as Amazon, Walmart, and eBay. A background in medical supplies or healthcare product sales is a plus. This role centers on building a high-performing website experience, improving user flow, and driving online conversions across all digital touchpoints.
Key Responsibilities
- Hours: 20-40 hours weekly.
About Us
Kerae Medical is a growing healthcare company dedicated to providing high-quality durable medical equipment (DME) that enhances comfort, mobility, and overall quality of life.
Position Overview
We are seeking an experienced Website & E-Commerce Specialist with strong expertise in Shopify, Amazon, digital marketing, website development, and online sales strategy. The ideal candidate will manage, optimize, and scale our online presence - primarily through our Shopify website - while also supporting additional platforms such as Amazon, Walmart, and eBay. A background in medical supplies or healthcare product sales is a plus. This role centers on building a high-performing website experience, improving user flow, and driving online conversions across all digital touchpoints.
Key Responsibilities
- Develop, manage, and optimize our Shopify website, including navigation, UI/UX updates, product pages, and apps.
- Build landing pages and implement CRO (conversion rate optimization) strategies to increase online sales.
- Manage and optimize product listings across Shopify and other e-commerce platforms (Amazon, Walmart, eBay).
- Create, upload, and refine product descriptions, images, and pricing to maximize visibility and conversions.
- Generate qualified leads through digital channels, SEO, and online advertising.
- Respond to customer inquiries and support online order workflows.
- Track, analyze, and report performance metrics for website traffic, advertising campaigns, and sales funnels.
- Collaborate with internal teams to ensure compliance with DME regulations and brand guidelines.
- Design or oversee the creation of website graphics, 3D product visuals, banners, and ads.
- Manage and optimize Google Ads, Meta Ads, and SEO for continuous improvement of online visibility.
- Develop and execute SEO strategies to increase organic traffic, rankings, and conversions.
- Conduct keyword research, technical SEO audits, and on-page/off-page optimization.
- Plan, create, and optimize content (blogs, landing pages, web copy) for search and users.
- Manage and analyze website performance using tools like Google Analytics, Search Console, Ahrefs/SEMrush.
- Collaborate with design, product, and clinical teams to ensure accurate and compliant messaging.
- Support paid campaigns (Google Ads, social ads) and optimize landing pages for performance.
- Track KPIs, prepare reports, and provide actionable insights for continuous improvement.
- Stay current with SEO trends, algorithm updates, and healthcare digital marketing best practices.
- Proven experience in Shopify development, e-commerce management, or online marketing (DME/healthcare preferred).
- Strong proficiency with Shopify, SEO, Google Ads, Meta Ads, Amazon Seller tools, and other marketing platforms.
- Expertise in website development, including optimizing user experience and page performance.
- Excellent written and verbal communication skills.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Self-motivated, proactive, and results-driven.
- Familiarity with HIPAA and healthcare marketing guidelines (preferred but not required).
- Must be available for alternating weekly in-person and virtual meetings.
- Competitive base pay.
- Flexible work hours.